Web Analytics Dictionary

Found some time ago the: http://www.webanalyticsdictionary.com/, which i like a lot as a source of web analytics definitions.

There is no in-site search mechanism, which i found frustrating, but alternatively is possible to use google search:

"Acknowledgement Page" site: www.webanalyticsdictionary.com

(as long as what you search for is already indexed by the google search engine)

Anyway, i decided to web scrape it for my own reference, and posting here if someone else finds it useful also.

( It could even be used to put on a memory repetition program like Anki, to help learning all the terms, or even for preparing for job interviews )

Web Scraping it

Step 1. Download the Internet to your computer (or, in this case, just the site)

wget -m -p -E -k -K -np http://www.webanalyticsdictionary.com/

Step 2. Extract the data

Step one has made a local copy of the site. Now we need to extract the useful data from it:

from bs4 import BeautifulSoup
import fnmatch
import os
import codecs

results = {}

for root, dirs, files in os.walk("."):
    for filename in fnmatch.filter(files, "index.html"):          
        f = open(os.path.join(root, filename), 'r')
        soup = BeautifulSoup(f.read())
        title = soup.select('.entry-title')
        content = soup.select('.entry-content')
        if title and content:        
            results[title[0].getText().strip()] = content[0].getText().encode('ascii', 'ignore').replace('\n', ' ')

out = codecs.open('webanalyticsdictionary.csv', 'w', encoding='utf-8')
for key, value in results.items():
    out.write(key + ", \"" + value + '\"\n')

I’m using the anaconda python all in one installation package to install both python and the libraries required.

Web Analytics Dictionary

Keyword What is
% New Visits Of all the visits to your site, what percentage of them came to your site for the first time. By itself, this is nearly useless. But, when paired with other stats it can be illuminating. For example, lets compare the number of new visitors to the number of page views. If your new visitor count is high and continues to grow, but your page views remains constant that would tell you that while you are attracting visitors, they are not coming back.
(PIE) Persistent Identification Element is a type of tag that is attached a users browser, providing a unique ID for that visitor. A PIE is not unlike a cookie. Though that kind of thinking will never assure your progress as a pastry chef.
1 st Party Cookies See First-party Cookies
112.2o7.net The domain of the SiteCatalyst cookie that is set for report suites that target the Omniture Data Center in San Jose, California
122.2o7.net The domain of the SiteCatalyst cookie that is set for report suites that target the Omniture Data Center in Dallas, Texas.
3 rd Party Cookies See Third-party Cookies
A/B Testing This includes testing different variations of a particular page A/B testing proves to be especially helpful when comparing the overall design or single elements
abandonment rate The number of abandoned shopping carts vs. the number of completed transactions.
Abandonment The number of customers who drop off during the process of conversion, like a half filled form or incomplete purchase.
ABC analysis An approach for classifying accounts based on their attractiveness. A accounts are the most attractive while C accounts are the least attractive.
ABC inventory classification A classification scheme used to implement inventory management strategies. Products are segmented into groups based upon unit sales or some other criterion. (For example, class A might be items with the highest frequency of sales, etc.) Inventory management is then guided by this segmentation.
Absolute URL’s Link Absolute URLs use the full-path address, such as http://www.domain.com/page1.htm. (See also Relative URLs link.) Read more: http://www.sempo.org/?page=glossary#ixzz1ZyryDNXW
ACC Average cost per click. The cost of a marketing campaign divided by the number of clicks generated. This metric is used to measure the effectiveness of your marketing campaigns. The campaign cost is taken from your campaign settings or is provided by search engines.
Account Activity Too SiteCatalyst tool that enables you to view server calls per report suite.
Account Manager An Account Manager is an Omniture support representative that offers help in answering questions and/or resolving issues for supported users with a support plan that offers them a dedicated Account Manager.
Account Rollup See Rollup.
Accounts Authentication Service A Google service that processes requests for access and issues authentication tokens that your client can then send to a particular Google service, such as the Custom Search Service. To learn more, seeGoogle Data APIs Authentication Overview.
Accuracy The ability of a measurement to match the actual value of the quantity being measured. Accuracy is the foundation upon which your marketing analytics should be built. If you cant trust that your data is accurate, you cant make confident decisions. In statistical terms, accuracy is the width of the confidence interval for a desired confidence level. See alsoUnique Visitors.
Acknowledgement Page A page displayed after a visitor completes an action or transaction. For example, a thank-you or a receipt page. Acknowledgement pages are often important inScenario Analysis, where it is an indicator of a completed scenario.
Acquisition Strategy A process of finding those potential customers who are in the market and ready to buy. The attempt to lead customers to a web site and to welcome them, answer their questions and close the sale. Read more:http://www.sempo.org/?page=glossary#ixzz1Zys78U66
Acquisition Acquisition refers to how successful you are at getting these visitors
ACT After-Click Tracking is the recording the activity path of a visitor to a site after they have clicked on an email link.
action participation Actions completed on any of the pages viewed during a visit. Whenever an action is completed on a target page, the action is counted for all pages viewed during the visit that contained the target page. Similarly, in case of document groups, action participation shows the number of actions completed on any of the pages of a document group. Whenever an action is completed on a target page, it is counted in all the document groups that contain the target page.
action Actions performed by your visitors. If your actions are set to unique, then the Action metric shows the number of unique actions (e.g., if a visitor makes three purchases during a visit, only one unique action is counted). Otherwise, the action metric shows the total number of (non-unique) actions (e.g., if an action occurs more than once during a visit, it will be counted every time it occurs).
Actionable Data Information that allows you to make a decision or can be made use of in any way.
Active Time / Engagement Time Average amount of time that visitors spend actually interacting with content on a web page, based on mouse moves, clicks, hovers and scrolls. Unlike Session Duration and Page View Duration / Time on Page, this metric can accurately measure the length of engagement in the final page view.
Ad / Advert A link that takes a visitor to a website when clicked on, usually graphic or text. See alsoBanner Ad.
Ad Campaigns Integrate data from your banner and online Adwords with your site analytics data Discover the true worth of every potential customer that comes to your site by going beyond CPC At Outsource2india, we are vendor neutral. We have not restricted ourselves to one online Ad platform We can provide you with the competitive analysis that you require, whether you advertise with MSN, Google or Yahoo
Ad Click A click on an advertisement on a website which takes a user to another site. See alsoAd View.
Ad Groups A group of keywords within a campaign in Google.
Ad Hoc Query A non-standard inquiry posed to a database of information as the need arises. See alsoQuery.
Ad View A webpage that presents an ad. There may be more than one ad on an ad view. Once visitors have viewed an ad, they can click on it.
Ad-hoc query A search request that retrieves information without knowledge of the underlying storage structures of the Entry archived,click hereto see full entry Aggregator: See feed reader.
add to cart Number of times your visitors chose to add an item to their shopping cart.
Address Book A software application that stores and manages personal contact information. Typically built into email packages.
Address The unique location of a specific webpage. See alsoURL.
Admin Level Google Analytics has two basic levels of access View Reports Only and Account Administrator. Users with View Reports Only access can view their Profiles reports and view and edit their own language preferences. All Account Administrators have
ADSL Asymmetric Digital Subscriber Line. High-speed, always-on internet access via standard domestic telephone lines, usually faster in one direction. See alsoDSL.
Advanced Analysis Generic industry term relating to the advanced analysis of your web site traffic data. With regard to SiteCatalyst, it is the tab that contains advanced analysis features, including Data Warehouse, ASI, Discover, and Multivariate Testing.
Advanced Analytics is suitable for Websites with a lot of traffic, registration paths and diverse referrers and keywords.
Advanced Segment Insight (ASI) ASI stands for Advanced Segment Insight. This tool is used to segment data retrospectively from the Data Warehouse and create the new custom segment in a SiteCatalyst Report Suite.
Advantages of logfile analysis The main advantages of logfile analysis over page tagging are as follows: The web server normally already produces logfiles, so the raw data is already available. No changes to the website are required. The data is on the companys own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Logfiles contain information on visits from search engine spiders, which generally do not execute JavaScript on a page and are therefore not recorded by page tagging. Although these should not be reported as part of the human activity, it is useful information forsearch engine optimization. Logfiles require no additionalDNSLookups. Thus there are no external server calls which can slow page load speeds, or result in uncounted page views. The web server reliably records every transaction it makes, including e.g. serving PDF documents and content generated by scripts, and does not rely on the visitors browsers co-operating
Advantages of page tagging The main advantages of page tagging over logfile analysis are as follows: Counting is activated by opening the page (given that the web client runs the tag scripts), not requesting it from the server. If a page is cached, it will not be counted by the server. Cached pages can account for up to one-third of all pageviews. Not counting cached pages seriously skews many site metrics. It is for this reason server-based log analysis is not considered suitable for analysis of human activity on websites. Data is gathered via a component (tag) in the page, usually written in JavaScript, though Java can be used, and increasingly Flash is used. JQuery and AJAX can also be used in conjunction with a server-side scripting language (such asPHP) to manipulate and (usually) store it in a database, basically enabling complete control over how the data is represented.[dubiousdiscuss] The script may have access to additional information on the web client or on the user, not sent in the query, such as visitors screen sizes and the price of the goods they purchased. Page tagging can report on events which do not involve a request to the web server, such as interactions withinFlashmovies, partial form completion, mouse events such as onClick, onMouseOver, onFocus, onBlur etc. The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this. Page tagging is available to companies who do not have access to their own web servers. Lately page tagging has become a standard in web analytics[4].
Adware Software code on a computer that transmits or receives data to or from a remote host for the primary commercial purpose of delivering advertising content or performing other advertising functions.
Affiliate Marketing / Affiliate Programme A method of promoting web businesses in which an affiliate is rewarded for providing customers. Compensation could be made based on a value for visits, subscriptions, leads, sales, and so on. See alsoPPC.
Affiliate Marketing A method of marketing where other websites can sign up to sell your products for a commission.
Aggregate Data A summary of collected information which groups data together without individual-level statistics.
Aggregrate Total site traffic for a defined period of time
Ajax Search API A programming interface that lets you put Google search and Custom Search in your webpages. You can use JavaScript to embed search results in innovative, programmatic ways. To learn more, see theGoogle Ajax Search API.
AJAX Asynchronous JavaScript and XML. Rich media technology for dynamically changing content on web pages based on user action, page action, etc.
Alert Email notification that is sent when a specified metric exceeds a predefined threshold.
Algorithm A mathematical formula used by search engines to determine which websites to present, in which order, in their search results. See alsoSearch Engine.
All Search Engines SiteCatalyst report that shows the traffic sent to you by both paid and natural search engines.
Allocation Allocation metrics are visit-based metrics in which the pages that visitors use result in success events, e.g. revenue or cart adds. For example, a visitor navigates through five pages of your site, and the visit results in a purchase of a $10,000 item. The allocation metric gives partial credit of the $10,000 to the five pages, so that each page receives $2,000 credit. If conversion is enabled, then allocation for pages is also automatically enabled. The linear allocation option for eVars follows this method.
Analogue Signal A continuously-modulated waveform, such as that produced by a human voice or musical instrument. See alsoDigital Signal.
Analysis techniques There are different frameworks to get analytics working for you, like accessing the server logs and deciphering the information, packet sniffing which sniffs incoming and outgoing data packets and reads the visitor information, image based tagging which uses a query string and runs data collection scripts which analyses user requests sent to the servers. All these techniques are like double edged swords; they cut through useful visitor information and also cuts-off useful visitor information. This is why setting analytical goals is very important or rather the only option to achieve effectiveness. But do not worry; we do have some pretty decent tools from vendors, who understand the nuances better. Let us now look at some of the tools and options available, mostly commercial.
Analysis Studying the data on traffic to the website, visitor behavior and visitor responses to draw meaningful conclusions from these data. This analysis should help you in getting more business to your website.
Analytics A Google product that provides detailed statistical reports about traffic to your website. To learn more, see theGoogle Analytics site.
Anchor HTML tag < a href > that references a specific link contained within the content of a page.
annotation A unit of information in theannotations file. An annotation comprises asitein your search engine and its associatedlabels. You can define annotations in theSitestab of the control panel or in the annotations file. To learn more, seeThe BasicsandSelecting Sites to Search.
annotations file An XML or TSV file that lists sites (webpages or websites) you want your search engine to cover. You can think of it as the index of your search engine that contains information about which sites should be covered and how they should be ranked in the results. To learn more about creating the file, seeThe BasicsandSelecting Sites to Search.
Anti-Virus Programs Updatable software that scans and monitors your computers memory for viruses, usually includes removal and recovery tools.
Apache Apache is a free, open-source web server software system that is pervasive on UNIX, Linux, and similar operating system types. It is also available for Windows and other operating systems. Google Analytics admin system is powered by a variant of Apache. For more information, see Apache.org .
API Application Programming Interface is a system that a computer or application supplies in order to allow requests for service to be made of it by other computer programs. APIs allow data to be exchanged between computer programs, and a standard software API method includes Open Database Connectivity
Applet A small program that can be embedded in an html page, for a specific purpose, for example to communicate with a host server.
Application programming interface (API) Functions of a computer program that can be accessed and used by other programs. For Entry archived,click hereto see full entry
Application Any computer program, such as a word processor, email client, spreadsheet, database etc.
Arbitrage A practice through which web publishers second tier search engines, directories and vertical search engines engage in the buying and reselling of web traffic. Typically, arbitrage occurs when such publishers pool client budgets to engage in PPC campaigns on Tier I search engines (Google, Yahoo!, MSN). If the publishers pay $0.10 per click for traffic, they typically resell those visitors to clients who bid $0.20 or more for the same keywords. Successful arbitrage requires that the arbitrageur must pay less per click than what the traffic sells for. The variation called Affiliate Arbitrage involves a web site owner or blogger bidding on keywords from programs such as Yahoo! Search Marketing or Google AdWords, who then links the ads, either to their own web site, or directly to a merchant site displaying ads (from programs such as the Yahoo! Publisher Network or Google AdSense).
area code The 3-digit telephone prefix codes of your visitors coming from the U.S. and Canada.
ARPANET Advanced Research Projects Administration Network. A communications network developed in the 1960s by the US defence department as a network which could survive a nuclear attack and later evolved into the Internet.
ASCII American Standard Code for Information Interchange. The worldwide standard for the codes used by computer systems to represent all the upper and lower-case Latin letters, numbers, punctuation, etc. There are 128 standard ASCII codes each represented by a 7 digit binary number in the range 0000000 to 1111111.
ASI Slot The ASI slot holds the segmented Advanced Segment Insight Data. It works much like a report suite, which regularly holds collected web analysis data.
ASP (Application Service Providers) Third-party providers of software-based services and solutions. Distribution is made from one central data center across a wide area network. ASPs are a common tool companies use to outsource their various information technology needs.
ASP Active Server Pages are a set of software components that run on a web server and let developers build dynamic webpages.
ASP.NET A development framework created by Microsoft for creating dynamic web applications and web services. It Entry archived,click hereto see full entry ASPNET.MDF: A database file generated by ASP.NET to store user membership and profile information.
assist A metric used to measure which campaigns (of any type) most often indirectly contribute to the conversions you value in order to better evaluate marketing opportunities. The metric is calculated based on the number of times a campaign drives a visitor to your website prior to the source credited with a conversion. Assists can be aggregated at higher level categories or viewed for each individual campaign being tracked. All assists occurring within 45 days of the conversion event will be recorded. Note also that a single marketing activity can assist multiple conversions. Please also note that individual keywords or other organic traffic sources are not tracked as assists.
Asymmetric encryption An encryption method that uses different keys for encrypting and decrypting the data. Each party Entry archived,click hereto see full entry Asynchronous JavaScript and XML: see AJAX. Atom: A web feedstandard based on XML.
Attachment A file sent together with a message, usually via email.
Attractive Statistics Sawmills statistics are attractive. The tables are colored for easy reading, and the graphs are designed to be easily readable. Youll be able to take the reports right out of Sawmill and show them to your boss, or your investors, or anyone else, without having to reformat them to make them look good they already look good.
attribute In XML, a property of an element. An attribute is made up of a name and a value (< element attribute_name=”value” >). To learn more about XML and attributes, seeThe Basics.
Attrition The erosion of your customer base over time. The opposite of customer retention.
Auction Model Bidding The most popular type of PPC bidding. First, an advertiser determines what maximum amount per click they are willing to spend for a keyword. If there is no competition for that keyword, the advertiser pays their bid, or less, for every click. If
Authentication Technique by which access to Internet or intranet resources requires the user to enter a username and password.
Authorization A security-related process that decides the privileges of a human user, process, or program that Entry archived,click hereto see full entry The definitions herein are compiled fromProfessional Search Engine Optimization with PHP(Wrox 2007) andProfessional Search Engine Optimization with ASP.NET(Wrox 2007). Now translated into 4 languages, these books are recognized as standard references when approaching search marketing from the technology angle.Click here to purchase either of these books from Amazon.com.
autocompletion List of search queries that appear in your search box as users type. For example, as users start to type the first few characters of “google” in the search box, the search box automatically generates possible queries such as “google maps”, “google
Automated Reconciliations The process of passing data between electronic systems so that the completeness and integrity of the data is verified during the transfer.
Automatic Optimization Search engines identify which ad for an individual advertiser demonstrates the highest CTR (click-through rate) as time progresses, and then optimizes the ad serve, showing that ad more often than other ads in the same Ad Group/Ad Order.
Automatic PageNames Plug-in Omniture plug-in that will dynamically set a page name based on the existing URL folder structure. The plug-in is also configurable to include/exclude query string parameters.
Autoresponder A software facility which can handle electronic requests for brochures, product information etc. and automatically generates an email response.
Avatar A graphical image of a user, such as used in graphical real-time Chat applications, or a graphical personification of a computer or a computer process, intended to make the computing or network environment a friendlier place.
Average Lifetime Value The average of the lifetime value of a visitor or multiple visitors during the reporting period, where each visitors lifetime value is the total monetary value of a visitors past orders since visitor tracking began.
average order value (unique action) Average value of a purchasing order for unique sale actions. Calculated by dividing the revenue amount (revenue) by the number of unique sale actions (unique actions).
average order value Average value of a purchasing order for sale actions. Calculated by dividing the revenue amount (revenue) by the number of sale actions (action). If your sale actions are set to unique, then this metric is calculated by dividing the revenue amount by the number of unique sale actions. Otherwise, this metric is calculated by dividing the revenue amount (revenue) by the number of total (non-unique) sale actions.
Average Page Depth The average number of pages on a site that visitors view during a single session.
Average Page Views per Visitor The number of pages each visitor looks at on average.
Average Position In SearchCenter, the average position of a search term in the search results over a period of time.
average product order value Average order value of the products purchased. Calculated by dividing the total product revenue (product revenue) by the number of carts completed (cart complete).
Average Response Value The average revenue value of each click, calculated as total revenue divided by total clicks.
average time on page Average time your visitors spent on your web pages. Calculated by dividing the total time your visitors spent on your website by the number of page views.
Average Time On Site (AToS) The average amount of time a user spends on a website.
average time per visit Average duration of a visit. Calculated by dividing the total time your visitors spent on your website by the number of visits.
Average Time Spent on Site Average session length per visit during the time frame in question.
AVS Address Verification Service. A fraud-prevention service used to verify that the billing address and post code supplied by an online customer match the address registered with the card-issuing bank.
B2B Business To Business. A business model for online trade between businesses. See alsoB2CandC2C.
B2C Business To Consumer. A business model for online trade between organisations and individuals. See alsoB2BandC2C.
Back Button Refers to the browser button that, when clicked, returns the user to the last page visited.
Backbone A high-speed line or series of connections that forms a major pathway within a network, much as a motorway system comprises the major pathways in a road transport network.
background label Seesearch engine label.
Banner Ad A banner is a standard-format advertisement placed on a website either above, below or on the side of the main content, usually linked to the advertisers website. Banner ads may contain text, animated graphics, video and sound. The Interactive Advertising Bureau (IAB) has created a standard set of banner ad sizes (Medium Rectangle, Rectangle, Leaderboard, Wide Skyscraper) into a set of guidelines called the Universal Ad Package.
Base Report Type The basic conversion statistics that are tracked on your site, such as products, campaigns or visit depths. Base Report Types appear in Products reports as the main category under which the graphed items fall.
Basic Code Term used when referring to the SiteCatalyst code that is placed on the web page in order to enable Omniture to track the page.
Basic Subrelations Enables some of the available conversion reports to be subrelated in SiteCatalyst. See Full Subrelations or Subrelations.
Batch A group of transactions that have been captured and are waiting for processing.
BCC Blind Carbon Copy. Facility within an email or messaging application to send multiple copies of a message, without revealing the list of addresses to each recipient.
Behavioral Targeting The practice of targeting and serving ads to groups of people who exhibit similarities not only in their location, gender or age, but also in how they act and react in their online environment. Behaviors tracked and targeted include web site topic areas they frequently visit or subscribe to; subjects or content or shopping categories for which they have registered, profiled themselves or requested automatic updates and information, etc.
Benchmark A standard by which something can be measured or judged. For example, Webtrends Analytics 8 helps you benchmark your Key Performance Indicators to ensure everyone in your organization is measuring performance against the same goals.
Benchmarking in Ecommerce Discusses the issue of benchmarking, what benchmarks are available, how reliable they are, and what to do about it. Benchmarks for Websites
Best Practices Consulting A premium service available to clients seeking assistance maximizing their online investments. As seasoned web analytics professionals, the Best Practices consultants assess clients strategic objectives, and deliver business analysis, and
Bid Boosting A form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. This level of demographic focus and the bid boosting tool are current Microsoft adCenter offerings.
Bid Management Software Software that manages PPC campaigns automatically, called either rules-based (with triggering rules or conditions set by the advertiser) or intelligent software (enacting real-time adjustments based on tracked conversions and competitor actions). Both types of automatic bid management programs monitor and change bid prices, pause campaigns, manage budget maximums, adjust multiple keyword bids based on CTR, position ranking and more.
Bid Management Bid management enables you to manage the purchase keywords that are most important to you in a marketing campaign. You can monitor the availability and prices of available keywords by setting keyword purchase rules for keywords that become available on a specific search engine.
Bid The maximum amount of money that an advertiser is willing to pay each time a searcher clicks on an ad. Bid prices can vary widely depending on competition from other advertisers and keyword popularity.
BigDaddy An update to Googles ranking algorithms for web sites that occurred in early 2006. It Entry archived,click hereto see full entry
Billing Address The address to which a customer’s credit card billing statement is mailed, used to verify that an online customer is the actual cardholder.
Biometrics Methods of identifying unique human characteristics for security purposes, for example fingerprinting, iris scanning and dynamic signature verification.
Bit The smallest measure of digital data, represented by a single binary digit, 0 or 1.
Black Box Algorithms Black boxis technical jargon for a when system is viewed primarily in terms of input and output characteristics. Ablack box algorithmis one where the user cannot see the inner workings of the algorithm. All search engine algorithms are hidden.
Blacklists A list of Web sites that are considered off limits or dangerous. A Web site can be placed on a blacklist because it is a fraudulent operation or because it exploits browser vulnerabilities to send spyware and other unwanted software to the user.
Blog/Web Logs A self-published, managed or maintained Web diary. Usually updated daily or weekly, blogs have historically been personal, but gained notoriety after the 2004 election as an influential media outlet. Companies now use blogs to extend their brand and improve their organic search visibility.
Blogs A truncated form for web log. A blog is a frequently updated journal that is intended for general public consumption. They usually represent the personality of the author or web site. A good source of blogging terms is at [www.whatis.techtarget.com] .
Bluetooth A local wireless communications standard that allows electronic devices to share information, for instance to synchronise address books among PCs, PDAs and some mobile phones.
Bookends Pattern SiteCatalyst report that lets you analyze what happens before and after a selected page.
Bookmark A means of storing and indexing information, typically used by browser applications to store visited web addresses.
Bookmarks A saved report in SiteCatalyst for easy access and later viewing. Bookmarking a report saves time because the parameters are already set you dont have to choose them over and over again.
Books Coming soon
boost search engine A search engine that does not exclude results. Instead, it searches across the web and promotes sites that you have tagged withboost labels.
boost A mode for alabel.Sitestagged with boost labels are promoted in the search ranking. How much a site is promoted depends on theweightyou assign to the label and thescoreyou assign to the site. To learn more, seeChanging the Ranking of Your Search Results.
Bot Seerobot.
Bots Technology or humans used to artificially inflate traffic data to defraud advertisers and web sites that provide venues for advertisers.
Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality a high bounce rate generally indicates that site entrance pages arent relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Bounce SeeBounce RateandEmail Bounce.
BPS Bits Per Second. A measurement of how fast data is pushed through a communications link, for example a 56Kbps modem is designed to move data at 56,000 bits per second.
Branch In Page Flow Reports, branches show you the next and previous pages you can track from your starting page.
Brand and Branding “A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with
Brand Messaging Creative messaging that presents and maintains a consistent corporate image across all media channels, including search.
Brand Reputation The position a company brand occupies.
Brand Customer or user experience represented by images and ideas, often referring to a symbol (name, logo, symbols, fonts, colors), a slogan and a design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both from its use, and as influenced by advertising, design and media commentary. Brand is often developed to represent implicit values, ideas and even personality.Source: Wikipedia
Branding Strategy The attempt to develop a strong brand reputation on the web to increase brand recognition and create a significant volume of impressions.
BrandLift A measurable increase in consumer recall for a specific, branded company, product or service. For example, brand lift might show an increase in respondents who think of Dell for computers, or WalMart for every household thing.
Bread Crumb In a web page, a link-based navigation tool that displays your location in the content hierarchy of a site.
Breadcrumb navigation Navigational links appearing on a web page that show the path taken to reach that Entry archived,click hereto see full entry
Breakdown Term used to define the action of integrating two correlated items or reports. See Correlation.
Bricks And Mortar Of the physical world, as opposed to the online environment, usually refers to High Street retail outlets.
Bridge Page Often used to describe the web pages that linked together many doorway pages on a web site. Also see:Doorway Page,Hallway Page.
Brochureware Website publicity material that is basically an adaptation of existing marketing tools, and not optimised for online interaction.
Broken Link An incorrect HTML hyperlink that does not deliver the user to the specified location.
browse rate Average number of pages viewed by your visitors. Calculated by dividing the number of page views by the number of visits.
Browse The software used to access a website. Examples of browsers include Internet Explorer, Firefox, and Netscape.
Browser Cache (pronounced CASH) An application that provides a way to look at and interact with all the information on the World Wide Web (also called a Web browser). It is technically a client program (such as Microsoft Internet Explorer or Netscape Navigator) that uses Hypertext Transfer Protocol (HTTP) to send requests to Web servers throughout the Internet on behalf of the user. A temporary storage location from which data can be retrieved. Data retrieval from cache is usually much faster than from the server. The Internet makes predominant use of the following two caching mechanisms: The Web browser stores recently downloaded pages in a temporary location on your hard drive. When you return to a page you’ve recently viewed, the browser quickly retrieves it from this local cache rather than the original server. You can usually change the size of your cache, depending on the browser you use. Most ISPs utilize caching servers on their network. When a browser requests a page, the page is downloaded to the individuals computer and also saved on the caching server. If a different user then requests the same page, it is then retrieved from one of the caching servers rather than the site servers. Many analysis tools (especially log file analyzers) fail to count page views from cached pages. SiteCatalysts proprietary cache-busting technology counts cached page views the same way it counts page views that have not been retrieved from cache, resulting in much more accurate Web site usage data.
Browser Heigh Metric that refers to the vertical distance of the data in the browser window only. The toolbars, menus, buttons, etc. are all excluded as part of the browser height.
Browser Type Metric that refers to the type of browser being used by the visitor; i.e. Internet Explorer, Mozilla, Firefox, etc.
browser version The browser versions that your visitors use.
Browser Width Metric that refers to the horizontal distance of the data in the browser window only.
Browser Software application that can access and view information stored on websites and organised into HTML pages (Microsoft Internet Explorer for example).
Browsers A browser, or more accurately, user agent, is the software used to access a website. Examples of user agents are Explorer (for Microsoft Internet Explorer), Netscape (for Netscape Navigator), and Googlebot (an automated robot that scours the web for website content to include in its search engine).
browsing hour The local time when your visitors visit your website.
Bucket An associative grouping for related concepts, keywords, behaviors and audience characteristics associated with your companys product or service. A virtual container of similar concepts used to develop PPC keywords, focus ad campaigns and target messages.
Business Intelligence While some would claim it’s an oxymoron, business intelligence refers to a category of software and tools designed to gather, store, analyze, and deliver data in a user-friendly format to help organizations make more informed business decisions.
Business User An individual that uses electronic systems for business or commercial purposes.
Buying Funnel Also called the Buying Cycle, Buyer Decision Cycle and Sales Cycle, Buying Funnel refers to a multi-step process of a consumers path to purchase a product from awareness to education to preferences and intent to final purchase.
Buzz Monitoring Services Services that will email a client regarding their status in an industry. Most buzz or publicity monitoring services will email anytime a companys name, executives, products, services or other keyword-based information on them are mentioned on the web. Some services charge a fee; others, such as Yahoo! and Google Alerts, are free.
Buzz Opportunities Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand. Ways to uncover potential buzz opportunities include reviewing incoming traffic to a web site from organic links and developing new keywords to reach those visitors, or scanning special interest blogs and social media sites to learn what new topics attract rising interest, also to develop new keywords and messages.
Bytes A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of millions of bytes (megabytes). Since website and server performance is heavily affected by the amount of bytes transferred, and web hosting providers often charge according to this measure, it is very important for site owners to be aware of and understand. One byte is equal to 8 bits where each bit is either a one or zero. Common terms incorporating the word byte are: * Kilobytes 1,024 bytes * Megabyte 1,048,576 bytes * Gigabyte 1,073,741,824 bytes
C2C Consumer to Consumer. A business model in which consumers transact with other consumers, e.g via eBay. See alsoB2BandB2C.
CA Certification Authority. A trusted third-party organisation or company that issues digital certificates used to create digital signatures and public-private key pairs. The role of the CA in this process is to guarantee that the individual granted a unique certificate is, in fact, who he or she claims to be. Usually, the CA has an arrangement with a financial institution, such as a credit card company, which provides information to confirm an individuals claimed identity. CAs are crucial to data security and electronic commerce because they guarantee that parties exchanging information are genuine.
Cable Modem A device that enables broadband internet connections over cable TV networks.
Cache A temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened. The cache enables the browser to quickly reload pages and images that were recently viewed.
caching (web caching) A method used by web browsers and web proxy servers to store previous responses from web servers, such as web pages.
Calendar Tool SiteCatalyst tool that enables you to select the timeframe for which data will be displayed in a selected report. You can select days, months, years, or a specified, granular time frame; i.e. May 3, 2005 to May 8, 2005.
CAM Card Authentication Method. A method by which a plastic card is determined genuine and not counterfeit. Current chip cards provide the best CAM available.
Campaign Analysis A Webtrends feature that tracks activity originating from a marketing campaign, so you can compare your campaigns and evaluate their effectiveness. Campaigns are tracked using a Webtrends query parameter on the marketing campaign landing page.
Campaign Classification Manager SiteCatalyst tool used to create and manage classifications. For more information, refer to Classifications.
campaign clicks Total number of clicks performed by your campaign visitors.
Campaign Container Each region of the page that holds targeted content is a campaign container. The campaign container is usually a bounded region of the page (it may help to visualize this as similar to a banner ad, although it can take any format, including a sentence of text in the middle of a paragraph).
Campaign Integration Planning and executing a paid search campaign concurrently with other marketing initiatives, online or offline, or both. More than simply launching simultaneous campaigns, true paid search integration takes all marketing initiatives into consideration prior to launch, such as consistent messaging and image, driving offline conversions, supporting brand awareness, increasing response rates and contributing to ROI business goals.
Campaign Option The campaign container can display one of more campaign options selected by the targeting engine. A campaign option is an individual creative. It may be a single image, like a banner, or it can be a complex piece of HTML, including text, images, and multimedia content.
campaign Variable The campaign variable identifies marketing campaigns used to bring visitors to your site. The value of campaign is usually taken from a query string parameter.
Campaign A marketing effort used to bring visitors to a specific web site. Also, a product feature or advertised product concept. If a campaign option were advertising a credit card, the campaign would be a series of creatives advertising its interest rate. A second campaign would be a series of creatives to advertise any value added services that come with the card.
campaign Your online marketing campaigns. Currently, you can schedule the following types of campaigns: paid search, banner campaigns, email campaigns, affiliate programs, and other.
Campaign-specific Metrics Campaign-specific metrics are fixed numeric values associated with a campaign, such as the hard cost for a campaign.
Captcha Completely Automated Public Turing Test to Tell Computers and Human Apart. Webmasters employ this method to tell computers and humans apart requiring the user to view a code and type it in an entry box. See alsoWebmaster.
Captured The status of a transaction that has gone through Auth or PostAuth and is awaiting processing. See alsoAuthandPostAuth.
Card Issuer A financial institution that provides cards via a contractual relationship with a cardholder.
Card Refund Refund to a customer, created by return of goods or services paid for by a payment card.
Card Schemes Organisations that manage and control the operation and clearing of card transactions, e.g. MasterCard, Visa, Switch, American Express, Diners Club International.
Card-Not-Present A type of credit card transaction that does not require the cardholder and card to be physically present. All online transactions are card-not-present transactions.
Card-Present A type of credit card transaction in which the cardholder and the card are physically present, for example in a shop. Typically, the credit card passes through a card reader and the cardholder enters their PIN or signs a form.
Carrier Organisation that provides delivery services direct to the consumer.
Cart Additions Refers to additions to the shopping cart being used by the visitor when making purchases on a web site.
cart complete Number of completed carts for a product. Cart Complete is counted as a unique action, i.e., only one completed cart is counted per visit, although more product carts might have been completed during the visit.
Cart Open Events in which the cart object is created for a customer. Cart opens usually occur when a customer selects an item for purchase, but can occur without an item as well.
Cart Removal Refers to removals from the shopping cart being used by the visitor when making purchases on a web site.
Cart Views Event in which the contents of the shopping cart are viewed by the customer.
Cart See Shopping Cart
Cascading Style Sheets or CSS An addition to your HTML, a web sites cascading style sheet contains information on paragraph layout, font sizes, colors, etc. A cascading style sheet has many uses as far as search engine optimization and web site design are concerned.
Categories Similar groups of products, such as electronics or music (much like channels or content groups in the Traffic Reports). Categories can contain multiple products, for example, the Electronics Category can contain televisions, radios, and computers.
CC Carbon Copy. Used to send a copy of an email message to more than one recipient.
Certificate Signing Request (CSR) A text file generated by the web server on which the SSL certificate will be installed. A Certificate Authority uses this text file to create a “signed” SSL certificate.
CGI Script A CGI script is a program written in one of several popular languages such as Perl, PHP, Python, etc., that can take input from a web page, do something with the data, and produce a customized result (among many other possible uses). CGI scripts are widely used to add dynamic behavior to websites and to process forms.
CGI Common Gateway Interface. Software protocols used by a web server to communicate with other applications hosted on the same machine.
Change Controls Definition of a person who has the ability to make changes to data being stored and programs that are being used.
Channel Defined sections, or categories, of your site. Web sites that have two main categories, such as weather and news, have two channels. SiteCatalyst enables you to group statistics for all page views that occur within any channel in your site.
Chargeback The reversal of a previously Settled transaction in which the merchant bank debits the amount of the sale from the merchants account because the cardholder has disputed the charge.
Chat Program An application that allows real-time text messaging between two or more users connected over a network.
Chat Room A virtual location, hosted on an internet server, where users can join a room and send real-time text messages to other visitors in the same room.
Chip card A plastic payment card containing a microchip which has memory and processing capabilities, recognisable by a gold contact plate that allows communication with a card reader. Also known as integrated circuit cards (ICCs) or smart cards.
Churn The tendency for subscribers to switch between service providers, whether prompted by costs, quality of service levels or suitability of subscription packages.
CIFAS CIFAS is the UKs Fraud Prevention Service. They can be found atwww.cifas.org.uk.
city The cities your visitors access your website from.
Click analytics Click analyticsis a special type of web analytics that gives special attention toclicks. Commonly,click analyticsfocuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his or her particular site, with regards to where the users of the site are clicking. Also,click analyticsmay happen real-time or unreal-time, depending on the type of information sought. Typically, front-page editors on high-traffic news media sites will want to monitor their pages in real-time, to optimize the content. Editors, designers or other types of stakeholders may analyze clicks on a wider time frame to aid them assess performance of writers, design elements or advertisements etc. Data about clicks may be gathered in at least two ways. Ideally, a click is logged when it occurs, and this method requires some functionality that picks up relevant information when the event occurs. Alternatively, one may institute the assumption that a page view is a result of a click, and therefore log a simulated click that lead to that page view.
Click Bot A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.
Click Fraud A type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ads link.
Click path the sequence of hyperlinks one or more website visitors follows on a given site.
Click Through Rate (CTR) The percentage of known impressions that result in clicks.
Click Through When a user clicks on a hypertext link and is taken to the destination of that link
Click throughs The process of a visitor clicking on a particular link, be it to move to another website, another page of the same website, or even the same page.
Click refers to a single instance of a user following a hyperlink from one page in a site to another. A growing community of web site editors use click analytics to analyze their web sites.
Click-And-Mortar Click-and-mortar describes a store that exists both online and in the physical world, for example John Lewis.
Clickstream (alt. to click path) is the recording of what a computer user clicks on while Web browsing or using another software application. As the user clicks anywhere in the webpage or application, the action is logged on a client or inside the Web server, as well as possibly the Web browser, routers, or ad servers
Client Error An error that occurs because of an invalid request by the visitors browser. See alsoreturn code.
Client Thebrowserused by a website visitor.
client-side scripting Type of computer program that is executed by the client, or web browser, instead of the server. It enables webpages to be dynamic, that is, able to interact with the input of the users or some variable (such as locale of the user or the version of the browser). For example, a dynamic webpage could change its contents (say, a schedule of interesting local events) based on the entries the user has submitted on a membership form. You can write client-side scripting using programming languages such as JavaScript or VBScript.
Client-side Tracking Client-side tracking entails the process of tagging every page that requires tracking on the Web site with a block of JavaScript code. This method is cookie based (available as first or third party cookies) and is readily available to companies who do not own or manage their own servers.
Cloaking The process by which a web site can display different versions of a web page under different circumstances. It is primarily used to show an optimized or a content-rich page to the search engines and a different page to humans. Most major search
CNAME A Canonical NAME record makes one domain name an alias of another.
COA Acronym for Cost of Acquisition, which is how much it costs to acquire a conversion (desired action), such as a sale.
Code Anything written in a language intended for computers to interpret.
color coding Color coding is a feature, available in the reporting interface, that lets you set automatic color-coding for displayed metric values. The color-coding is set up based on specified thresholds.
color palettes The different color palettes active on your visitors computers.
comment Text associated with a label. Comments are for your benefit; your users cant see them.
Commerce Server Software that manages the main functions of an online store, such as product display, online ordering, and inventory management. The software works in conjunction with online systems to process card payments.
Competitive Analysis As used in SEO, CA is the assessment and analysis of strengths and weaknesses of competing web sites, including identifying traffic patterns, major traffic sources, and keyword selection.
Complete Path Set of SiteCatalyst pathing reports that enable you to view such metrics as path length, longest path, full path, et cetera.
Compression Programs Freeware or shareware applications that are able to read and reorganise one or more data files into a more compact form, usually recognised by a .zip or .rar suffix. To reduce connect time, downloadable applications and large file transfers are often compressed in this way.
connection type Type of connection your visitors use to access your website.
Connection Types SiteCatalyst report that displays metrics for Internet connection speed; i.e. modem, LAN, et cetera.
Consumer Generated Media (CGM) Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image. It can reach a large audience and, therefore, may change your business overnight.
Consumer An individual who purchases products and/or services for private use.
Contact Name This is the real name (generally speaking) of the user to whom you have given access to a particular Google Analytics report. The contact name can have spaces in it, and it is not case-sensitive.
Contact The basic aim of the web analytics dictionary website is to provide a handy source to its visitors about web analytics terms, definitions, glossary- all in one place. We have tried to make it as comprehensive as possible. In our effort to do so, we have complied the definitions, tetrms from various online and offline sources. Please feel free to comment on the site or suggest a new term(s) which we may have missed. Contact Us via email at info@webalanyticsdictionary.com
Content (A/B) Testing Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to a site. Multiple versions of content can be uniquely identified by using a utm_content variable in the URL tag.
Content (Campaign Tracking) Content is the label for each version of an advertisement. The UTM variable for content, utm_content, indicates which version of a link the visitor clicked on to reach a web site for example, utm_content=graphic_version1a.
Content Management Systems (CMS) In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available. Source: Wikipedia.org
Content Network Also calledContextual Networks, content networks include Google and Yahoo! Contextual Search networks that serve paid search ads triggered by keywords related to the page content a user is viewing.
Content Provider An organisation or individual that devises content for an online enterprise, in the form of webpages, ads, audio, video, newswires, listings etc. The content may be available free of charge or for a fee.
Content Targeting An ad serving process in Google and Yahoo! that displays keyword triggered ads related to the content or subject (context) of the web site a user is viewing. Contrast to search network serves, in which an ad is displayed when a user types a keyword into the search box of a search engine or one of its partner sites.
Content is one of the five dimensions of campaign tracking; the other four are source, medium, campaign, and term.
Content-targeted advertising An advertising model in which the publisher displays related advertising and content together.
context file An XML file that defines the specifications of your search engine. It acts as the control center, houses labels, and specifies the global settings for a search engine. To learn more about creating the file, seeThe BasicsandDefining Your Search Engine Specifications.
context Defines the infrastructure of your search engine, such as how results page should look, what the labels are, how pages should be ranked, and so on. You define the context of a search engine in theBasicstab of the control panel or in thecontext file. See alsoannotations. To learn more about context, seeThe BasicsandSelecting Sites to Search.
Contextual Advertising Advertising that is automatically served or placed on a web page based on the pages content, keywords and phrases. Contrast to a SERP (search engine result page) ad display. For example, contextual ads for digital cameras would be shown on a page with an article about photography, not because the user entered digital cameras in a search box.
Contextual Distribution The marketing decision to display search ads on certain publisher sites across the web instead of, or in addition to, placing PPC ads on search networks.
Contextual Link Ads/Inventory To supplement their business models, certain text-link advertising networks (like Google) have expanded their network distribution to include contextual inventory. Most vendors of search engine traffic have expanded the definition of Search Engine Marketing to include this contextual inventory. Contextual or content inventory is generated when listings are displayed on pages of Web sites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad. These ads typically do not perform as well as traditional text ads on search engines, but the lower cost justifies the expense.
Contextual Search Campaigns A paid placement search campaign that takes a search ad listing beyond search engine results pages and onto the sites of matched content web partners.
control panel Thewebpagesthat let you manage your search engines and define their settings. To learn more, see theGetting Startedpage.
conversion (campaign conversion) Conversion rate of the campaign-generated actions. Calculated by dividing the number of actions by the number of campaign clicks. If your actions are set to unique, then this metric is calculated by dividing the number of unique actions by the number
Conversion Action The desired action you want a visitor to take on your site. Includes purchase, subscription to the company newsletter, request for follow-up or more information (lead generation), download of a company free offer (research results, a video or a tool), subscription to company updates and news.
Conversion Funnel The series of pages that move a visitor towards a pre-defined action.
Conversion Navigator SiteCatalyst page that displays the Conversion reports that are available to your given implementation.
Conversion Rate Improvement An improved conversion rate means increased income without increased expenditure. I can use my knowledge of web analytics to understand how people interact with your site. I can then recommend changes to the site to improve its conversion rate. I have proven experience in this field (read mycase study). I typically improve sales 5 or 10-fold in the first 3 months. Im so confident of my ability Im happy to base my fees on the improvements I make. Contact meto discuss your requirements.
Conversion Rate Determines the effectiveness of your web page in converting visitors to sales or leads. Percentage of clicks that converted to actions. (# actions / # clicks)
Conversion Ratio See Conversion Rate
Conversion Variable The Custom Insight Conversion Variable (or eVar) is placed in the Omniture code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in SiteCatalyst custom reports. Evar variables can be visit-based and can function similarly to cookies on the site. Values passed into eVar variables follow the user for a predetermined period of time, based on configurations made in the Settings Tab.
Conversion A conversion is said to occur when a visitor completes an activity that you have identified as important. This activity could be a purchase, an email list registration, a download, or viewing an online presentation. When you sign up for Google Analytics, you have the opportunity to specify your goal pages pages that a visitor can only reach by completing a conversion activity. If you use Urchin Software, you set your goal pages within a profile.
Conversions and Averages SiteCatalyst report that shows revenue based on specified events, and shows drop-out average from event to event.
Convert See conversion.
cookie (first party) A cookie that is created by the website you are currently visiting.
cookie (http cookie) A small text file sent to your browser by a web server. Its used for authentication, session tracking, and maintaining user-specific information about users, e.g., site preferences, shopping cart contents, etc.
Cookie Combining Utility Plug-in This cookieCombiningUtility will reduce the number of cookies set by Omniture’s code. Data for all cookies will be stored within one session cookie and one persistent cookie.
cookie support Whether cookies are enabled on your visitors browsers or not.
Cookie A small amount of text data given to a web browser by a web server. The data is stored and returned to the specific web server each time the browser requests a page from that server. The main purpose of cookies is to pass a unique identifier to the
cookieDomainPeriods Variable The cookieDomainPeriods variable is used to determine the domain with which cookies will be set. The name cookieDomainPeriods refers to the number of periods in the domain when the domain begins with www For example, the www.mysite.com contains two periods (..), while www.mysite.co.jp contains three periods. Another way to describe the variable is the number of sections in the main domain of the site (two for mysite.com and three for mysite.co.jp)
cookieLifetime Variabl The cookieLifetime variable is used by both JavaScript and SiteCatalyst servers in determining the lifespan of a cookie.
Core Site A single site that represents key business requirements.
Correlation Correlation Reports are particularly useful for understanding the relationships between two or more Traffic Custom Insight variables, or other system variables. Correlations come in three sizes (2, 5, and 20), based on the number of items that are correlated together at the same time. Correlation groups with more than 500,000 unique combinations of values cannot be correlated within the real time interface.
cost (campaign cost) Amount spent on the advertising campaign during the selected period. The campaign cost is taken from your campaign settings or is provided by search engines.
cost consolidation Cost consolidation refers to a capability, which you can enable or disable for your campaigns, that automatically consolidates the paid search results obtained by our tracking system with click and cost data provided by the paid search engines. This way, your campaign data should more closely reflect what your paid search vendors report.Your current days data is that data collected by our tracking system (since most search engines are unable to provide same day reporting). Once every 24 hours, we consolidate this data with the cost and click data reported by the paid search engines. (Please note the search engines may occasionally need up to 18 hours to provide that data.) All this happens automatically, but you can choose which data to display. If you enable cost consolidation, metrics such as CPA (cost per action), ROAS (return on ad spend), and conversion rates will be calculated based on consolidated data. When this feature is not enabled, youre looking at the data our tracking system collected.
Cost-per-click (CPC) An advertising model in which the advertiser (sponsor) pays the publisher a certain amount each time the sponsors ad is clicked. Also sometimes referred to as PPC (pay-per-click).
Cost-per-Thousand (CPM) System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumers subsequent action. This term is heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales. CPM stands for cost per thousand, since ad views are often sold in blocks of 1,000. The M in CPM is Latin for thousand.
Counterfeit Card A fake credit or debit card which has been printed, embossed or encoded so as to appear legitimate, or a valid card that has been altered or re-encoded with fake data.
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CPA (Cost per action) A measure of how much it cost in ad spend to acquire a new lead or sale. Also known as cost per acquisition; cost per lead; cost per order. (Click charges / # of actions)
CPA or “Cost Per Acquisition” Also referred to as Cost Per Action. This is a metric used to measure the total monetary cost of each sale, lead or action from start to finish.
CPA Cost per action. The cost of your advertising campaigns divided by the number of actions. This metric shows the effectiveness of your marketing campaigns. The campaign cost is taken from your campaign settings or is provided by search engines.
CPC (Cost per click) A measure of how much you paid on average for each click. (Click charges / # of clicks)
CPC or “Cost Per Click” Some search engines charge advertisers a cost for every click sent to their web site. The CPC is the total cost for each click received.
CPC Cost per Click. An advertising model in which the advertiser (sponsor) pays the publisher a certain amount each time the sponsor’s ad is clicked. Also sometimes referred to as PPC (pay-per-click).
CPG Consumer Packaged Goods
CPL Cost per Lead. The cost for gaining a lead to a new customer.
CPM or “Cost Per Thousand” A unit of measure typically assigned to the cost of displaying an ad. If an ad appears on a web page 1,000 times and costs $5, then the CPM would be $5. In this instance, every 1,000 times an ad appeared, it would incur a charge of $5.
CPM Cost per million. Pertains to instances in which the code on the clients web page generates a server call to Omniture, e.g. image request.
CPO Acronym for Cost Per Order. The dollar amount of advertising or marketing necessary to acquire an order. Calculated by dividing marketing expenses by the number of orders. Also referred to as CPA (Cost Per Acquisition).
Crawler An automated program used primarily by search engines and other services to gather information from the World Wide Web.
Crawler/Spider/Robot Component of search engine that indexes web sites automatically. A search engines crawler (also called a spider or robot), copies web page source code into its index database and follows links to other web pages.
Creative Element Creative elements classifications are characteristics that vary between placements or instances of the campaign, and include characteristics such as media type, headline, keyword, and media vendor.
Creative For the purposes of web analyitcs, “creative” describes the characteristics of a marketing activity, such as color, size and messaging-for example, a “Buy Now” graphic.
Creatives Refers to the team in your organization that works to develop certain collateral, for example, the web site or any other marketing material.
CRM Customer Relationship Management. CRM entails all aspects of interaction a company has with its customer, whether sales or service related. Computerisation and the proliferation of self-service channels like the web are leading to more of these
Cron Job A cron job is a scheduled task under a UNIX-type operating system. cron is a daemon, or program that is always running. Its function is similar to the Windows Scheduler.
cross sell analysis A cross sell analysis report is available, which shows products sold together within a shopping cart (or within different shopping carts during the same visit).
Cross-Border Card Fraud Fraud perpetrated using a payment card, or card number, in a country other than the country of issue.
Cross-sell SiteCatalyst report that shows the relationship between products in the same product string. For example, if a visitor purchased Item A, what other products were also in the cart at the time of purchase.
CSE Initialism forcustom search engine.
CSV Comma-separated values. File format where columns of data are separated by a selected comma.
CTR (Click through rate) Used to convey the effectiveness of your online ad. (# clicks / # impressions)
CTR Click through rate. Average number of clicks generated by the views of your online ad (impressions). Calculated by dividing the total number of clicks to the number of impressions, expressed as a percentage. This metric shows the effectiveness of your online ads.
currency (project default) For each project, a default currency must be selected. That currency is used in generating all reports for that project. SeeAvailable Currenciesfor a list of valid currencies.
Currency Separators The currency separator is used to separate dollars and cents in a monetary amount, for example, in U.S. dollars, the separator is the decimal (.); i.e. $203.78.
currencyCode Variable The currencyCode variable is used to determine the conversion rate to be applied to revenue as it enters the SiteCatalyst databases.
Custom Conversion Insight Variable (eVar) The eVar variable is placed in the Omniture code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in SiteCatalyst custom reports. eVar variables can be visit-based and can function similarly to cookies on the site. Values passed into eVar variables follow the user for a predetermined period of time, based on configurations made in the Settings Tab.
Custom eVars Open variables that can be used for custom purposes on your particular site. eVars are conversion-related variables only. See prop.
custom field A variable which may be inflated with user defined data, such as age, sex, hotel name, error message etc.
Custom GA Codes In some cases, the data that has to be gathered is dynamic and changes depending on the situation Our web analysts can work with your web development team to make sure that your reporting requirements are met despite of the constraints
Custom Insight Report The set of reports that are related to the group of custom traffic variables (prop variables). Each prop report is a separate custom insight report.
Custom Link Custom links are the links on your site that are configured to send data to SiteCatalyst. The linkType variable (or the second parameter in the tl() function) is used to identify the report in which the link name or URL will appear (Custom, Download or Exit Links Report).
Custom Pattern Pattern in the Pattern Builder that enables you to build a custom pattern
custom report wizard A Yahoo! Web Analytics wizard that helps you create your own reports by dragging and dropping group items and metrics.
Custom Search element AWeb Elementfor custom search engines. You can embed a custom search engine into your website by copying and pasting code generated in theCustom Search elementsite.
custom search engine The search engine that you create and customize usingGoogle Custom Search. The term is sometimes shortened as CSE.
Custom Search A Google product that lets you create a search engine for your website, your blog, or a collection of websites.
Custom software solutions built by Outsource2india The web analytics team at Outsource2india have helped several customers meet their specific web analytics requirements, by building custom website statistics software. The following are some of the custom web analytics software solutions that we have built at O2I:
Custom Traffic Insight Variable (prop) The s.prop variable enables you to correlate custom data with specific trafficrelated events. s.prop variables are embedded in the SiteCatalyst code on each page of your website. Through s.prop variables, SiteCatalyst allows you to create custom reports, unique to your organization, industry, and business objectives.
Custom web analytics software solutions – Why opt for it? Your organization might already be using one or two web analytics tools to help you with your web analytics requirements. However, you might be facing scenarios which your tools are not able to address. We can help you in such a situation, by providing you with a custom web analytics software solution or a custom website statistics software. With our expertise in both software and web analytics and a profound understanding in web analytics, we can build a custom website stats software that would perfectly meet your requirements.
Customer lifecycle analytics Customer lifecycle analytics is a visitor-centric approach to measuring that falls under the umbrella of lifecycle marketing.[citation needed]Page views, clicks and other events (such as API calls, access to third-party services, etc.) are all tied to an individual visitor instead of being stored as separate data points. Customer lifecycle analytics attempts to connect all the data points into amarketing funnelthat can offer insights into visitor behavior andwebsite optimization.[citation needed]
Customer Loyalt The Customer Loyalty Report reveals purchasing patterns of customers based on three categories of loyalty. A user who enters the site and makes a single purchase is considered a “new customer.” A user who makes their second and third purchases is considered a “return customer,” and a user who makes four or more purchases is considered a “loyal customer.”
Customer Segment A sub-group of customers who share a particular attribute.
Customer Support Portal Refers to the Help Section of SiteCatalyst where users can go to receive answers to their questions. Options include white papers, Knowledge Base, Live Chat, Ask a Question, SiteCatalyst User Guide, Implementation Manual, et cetera.
Customer A Web site visitor who has completed a transaction on your site.
Customized Calendar Calendar options in SiteCatalyst other than the Gregorian model. Options include the 4-4-5 and 4-5-4 calendar models, both of which are used as standards for the retail industry. Additionally, SiteCatalyst offers an option for a completely customizable calendar that you can set up yourself.
CVC or CVV Card Verification Code (for MasterCard) or Card Verification Value (for Visa). Encrypted numeric value contained in the data on the magnetic stripe which can be checked to ensure that the information has not been altered in anyway.
CVM Cardholder Verification Method. The means by which the presenter of the card may be identified as genuine, for example by a signature or PIN number.
Cyberspace Coined by science fiction writer William Gibson, this is the name for the virtual space you are navigating when you are negotiating the web.
Daemon A daemon is any program under a UNIX-type operating system that runs at all times. Common daemons are servers (such as Apache or an FTP server) and schedulers (such as cron).
Daily Return Visits Report that displays the number of visitors to your web site more than once on a given day. A day is defined as the last 24-hour period.
Daily Unique Visitor The number of unduplicated (counted only once) visitors to your website over the course of a single day. The visit for the daily unique visitor ends atmidnight for the time zone selected in the report suite. See Unique Visitors.
Dallas Data Center Omnitures center in Dallas, Texas, where web analysis data is collected and stored.
DARTmail Integration Integrated process between DoubleClicks DARTmail and Omniture SiteCatalyst. The process involves capturing e-mail addresses in SiteCatalyst and subsequently delivering e-mail lists via a Data Warehouse report to DARTmail.
DARTmail DoubleClicks DARTmail application provides the ability to perform e-mail remarketing through the capture of user e-mail addresses.
Dashboard Accelerator The Dashboard Accelerator stores a cached version of your dashboard for subsequent viewing. By caching (saving) a view of your dashboard for 24 hours, the Dashboard Accelerator is able to retrieve that view almost instantaneously.
Dashboard Player Omnitures Dashboard Player is a Flash-based tool that displays the reportlets from selected dashboards in slideshow fashion on your screen.
Dashboard A single screen that provides multiple metrics, reports or charts on the effectiveness of your business.
Data Bloc Data blocks are used in Excel Integration. They contain data that is taken from SiteCatalyst and posted to an Excel worksheet.
Data Extract Data extracts let you choose the parameters you will view on both the X- and Y-axes of the report, as well as the item by which the report will be filtered. For example, you could place products along the left side of the report, dates across the top, and a metric as the overall data filter. The Data Extracts are delivered reports, and are only available in CSV format.
Data Feed A data feed is a compressed (zipped) file containing traffic data for one report suite. If data feeds are enabled for multiple report suites, a separate data file is sent for each report suite. Each compressed data feed file contains 13 tabdelimited text files, each carrying a .tsv filename extension. One file contains traffic data and the other files contain reference data.
Data Mining The process of collecting and analysing data to provide information sorted in flexible ways.
Data Sources Activation Wizard Part of the Data Sources Manager that enables you to activate or deactivate existing Data Sources. See Data Sources Manager.
Data Sources Manager SiteCatalyst interface option that enables you to see and configure any data sources that are currently active and configure any new data sources.
Data Warehouse is a logical collection of information gathered from many different operational databases used to create business intelligence that supports business analysis activities and decision-making tasks, primarily, a record of an enterprises past transactional and operational information, stored in a database designed to favor efficient data analysis and reporting.
Database Driven Sawmill stores your statistics in an optimized database. This can be Sawmills own built-in high-performance database, or it can be a Microsoft SQL Server, Oracle, or MySQL database. This database can be incrementally updated as new log files arrive, and old data can be periodically expired from the database. Sawmill generates reports directly from the database; it does this so quickly (just a few seconds) that you can browse through your reports in real time, asking for new views of your data with every click, and receiving the information you want almost instantly.
Database VISTA Rule VISTA rule that is used in conjunction with customer data on an Omniture database. Used as a time and a space saver when working with user data. The user loads a table of attributes, which are then used by a VISTA rule to populate data. The
Date Range Google Analytics Date Range feature allows you to view report data by an arbitrary time frame, from one day up to more than a year. Most reports have the Date Range feature available.
date In the context of the reports, this refers to the date when your a visitor accessed your website.
Day-parting Segmentation of the time of day based on selected events.
Dayparting The ability to specify different times of day or day of week for ad displays, as a way to target searchers more specifically. An option that limits serves of specified ads based on day and time factors.
Days Before First Purchase SiteCatalyst report that shows the number of days that pass between the first time customers visit your site and when they finally make a purchase.
Days Before Last Purchase SiteCatalyst report shows the most common number of days that pass between customers repeat purchases and allows you to view the time periods that contributed most to your sites key success metrics, such as revenue and orders.
Deep Linking Linking that guides, directs and links a click-through searcher (or a search engine crawler) to a very specific and relevant product or category web page from search terms and PPC ads.
Default Page The default page setting should be set to whatever the default (or index) page is in your sites directories. Usually, this will be index.html, but on Windows IIS servers, it is often Default.htm or index.htm. This information allows Google Analytics to reconcile log entries such as http://www.example.com/ and http://www.example.com/index.html, which are in fact the same page. Without the Default Page information entered correctly, these would be reported as two distinct pages. Only a single default page should be specified.
Demographics The physical characteristics of human populations and segments of populations, often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education, and geographic location. See alsopsychographics.
DHTML Stands for Dynamic Hypertext Markup Language.
Dial-up A low-speed, temporary connection to the internet using a modem over a standard, dialled telephone connection.
Digital Cash A system that allows a person to pay for goods or services by transmitting a number from one computer to another. Like the serial numbers on real banknotes, digital cash numbers are unique. Each one is issued by a bank and represents a specific sum of money. Like real cash, it is anonymous and reusable, when digital cash is sent from a buyer to a vendor, no personal information is exchanged.
Digital Certificate An attachment to an electronic message used for security purposes. The most common use of a digital certificate is to verify that a user sending a message is who he or she claims to be, and to provide the addressee with the means to encode a reply. An individual wishing to send an encrypted message applies for a digital certificate from a Certificate Authority (CA). The CA issues an encrypted digital certificate containing the applicants public key and a variety of other identification information. The CA makes its own public key readily available through print publicity or perhaps on the internet. The recipient of an encrypted message uses the CAs public key to decode the digital certificate attached to the message, verifies it as issued by the CA and then obtains the senders public key and identification information held within the certificate. With this information, the recipient can send an encrypted reply. The most widely used standard for digital certificates is X.509.
Digital Receipt An electronic (email / PDF / printable webpage) acknowledgement of an order placed from a commerce-enabled website.
Digital Signal All digital data is represented by one of two binary states off and on, corresponding to 0 or 1. Strings of 1s and 0s can be organised to represent text, images, audio and video information in efficient, non-degradable formats. Devices such as modems and codecs can translate digital to analogue signals and vice versa. See alsoAnalogue Signal.
Digital Signature An electronic signature that can be used to authenticate the identity of the sender of an email or of the signer of an electronic document. It can also be used to ensure that the original content of the message or document has been conveyed
Digital Wallet Encryption software that works like a physical wallet during electronic commerce transactions. A wallet can hold a users payment information, a digital certificate to identify the user, and shipping information to speed transactions. The consumer benefits because his or her information is encrypted against piracy and because some wallets will automatically input information at the merchants site. Most wallets reside on the users PC.
Dimensions A general source of data that can be used to define various types of segments or counts and represents a fundamental dimension of visitor behavior or site dynamics. Examples include event and referrer.
Direct These visitors came to your site by manually entering the URL of the page.
Directory Search Also known as search directory. Refers to a directory of web sites contained in an engine that are categorized into topics. The main difference between a search directory and a search engine is in how the listings are obtained. A search directory relies on user input in order to categorize and include a web site. Additionally, a directory usually only includes higher-level pages of a domain.
Directory A directory is a virtual container for holding computer files. It is not merely a list of items, as the name would imply, but rather a key building block of a computers storage architecture that actually contains files or other directories.
Disaster Backup And Recovery Duplicated software and hardware that provide a backup copy of a computer system. Recovery procedures are predefined and used to re-establish the original environment in the event of a disaster.
Discover Discover is an advance query and data exploration tool.
Display URL The web page URL that one actually sees in a PPC text ad. Display URL usually appears as the last line in the ad; it may be a simplified or shortened path for the longer actual URL, which is not visible.
Distribution Network A network of web sites (content publishers, ISPs) or search engines and their partner sites on which paid ads can be distributed. The network receives advertisements from the host search engine, paid for with a CPC or CPM model. For example, Googles advertising network includes not only the Google search site, but also searchers at AOL, Netscape and the New York Post online edition, among others.
DKI Acronym for Dynamic Keyword Insertion, the insertion of the EXACT keywords a searcher included in his or her search request in the returned ad title or description. As an advertiser, you have bid on a table or cluster of these keyword variations, and DKI makes your ad listings more relevant to each searcher.
DMA The Designated Market Area (DMA) Report segregates the United States into marketing areas. Internet Service Providers (ISPs) in each market area supply the American Registry of Internet Names (ARIN) with the IP addresses they use. Omniture partners with Digital Envoy to receive geosegmentation data that matches the IP address a website visitor has with the geographic city, state, zip code, and DMA for that IP address.
DMCA Acronym for Digital Millennium Copyright Act. The Digital Millennium Copyright Act (DMCA) is a United States copyright law which.criminalizes production and dissemination of technology, devices, or services that are used to circumvent measures that control access to copyrighted works (commonly known as DRM), and criminalizes the act of circumventing an access control, even when there is no infringement of copyright itself. [Circumvention of controlled access includes unscrambling, copying, sharing, commercial recording or reverse engineering copyrighted entertainment or software.] It also heightens the penalties for copyright infringement on the Internet.Source: Wikipedia
DNS Entry A web server configuration setting that maps IP addresses to a domain name. A CNAME is an example of a DNS Entry.
DNS Lookup – (Reverse DNS Lookup) The process of converting a numeric IP address into a text name, for example, is converted to www.googleanalytics.com.
DNS A Domain Name System is an Internet addressing scheme that uses a group of names that are listed with dots (.) between them. See also domain.
document group You can arbitrarily mark different pages within your site by tagging them with the setDocumentGroup method and defining a specific value for each group.The You can then generated reports using the document groups you have created for your website.
document name The title of a web page (used for reporting purposes).
Domain Name System – (DNS) An Internet addressing system that uses a group of names that are listed with dots (.) between them, working from the most specific to the most general group. In the United States , the top (most general) domains are network categories such as edu (education), com (commercial), and gov (government). In other countries, a two-letter abbreviation for the country is used, such as ca ( Canada ) and au ( Australia ).
Domain Name The text name that corresponds to a numeric IP address of a computer on the Internet.
domain Domains you are tracking.
Domain Refers to a specific web site address.
Doorway/Landing/Gateway/Bridge/Jump Pages A web page created expressly in hopes of ranking well for a term in a search engines organic/non-paid listings and which itself does not deliver much information to those viewing it. Instead, visitors will often see only some enticement on the doorway page leading them to other pages, or they may be seamlessly redirected to a real page within the existing web site. With cloaking, visitors may never see the doorway page at all. Several search engines have guidelines against doorway pages, though they are more commonly allowed in through paid inclusion programs.
doPlugins Function JavaScript plug-ins are usually called by the doPlugins function, which is executed when the t() function is called in the Code to Paste.
Download Link Computer files that can be accessed (downloaded) via a link on your web site.
Download To retrieve a file or files from a remote machine to your local machine.
downloaded file name The file names of the downloadable files on your website.
downloaded file URL The URLs of the downloadable files on your website.
Downtime Period during which a computer system or network is not functioning due to a power, hardware or software failure.
Dr. Teeth CRM system used by Omniture to track and manage client settings and other configurations, as set in SiteCatalyst.
DRAM Dynamic random-access memory chips, typically used for temporary storage in a PC. RAMs lose their memory information when the power is switched off.
Drilldown Term used to define the act of moving from the general to the specific; enables the examination of the data underlying any summarized form of information.
DSL Digital Subscriber Line. A DSL circuit uses standard telephone subscriber cabling, but in addition to voice information, transmit digital pulses at inaudible high frequencies that are capable of providing broadband-speed internet access to the home. DSL systems are the basis of todays broadband revolution. See alsoADSL.
DTI Department of Trade and Industry. UK government body that regulates national business operations, including e-commerce.
Dynamic Account The SiteCatalyst .JS file may be configured to automatically select a report suite ID. The .JS file will automatically send the image request to the report suite based on the URL. For example, if the URL is www.mysite.com, the image request is automatically sent to report suite A; if the URL is www.mysite1.com, the image request is automatically sent to report suite B.
Dynamic Landing Pages Dynamic landing pages are web pages to which click-through searchers are sent that generate changeable (not static) pages with content specifically relevant to the keyword search. For example, if a user is looking for trucks, then a dynamic landing page with information and pictures on multiple models and, possibly, geographically localized dealerships might be served. The term truck would trigger a data dump into a web site template for all possible vehicles, that serves all truck-related information.
Dynamic Text (Insertion) This is text, a keyword or ad copy that customizes search ads returned to a searcher by using parameters to insert the desired text somewhere in the title or ad. When the search query (for example, “hybrid cars) matches the defined parameter (for
dynamicAccountList Variable The SiteCatalyst JavaScript file can be used to dynamically select a report suite to which it will send data. The dynamicAccountList variable contains the rules that will be used to determine the destination report suite.
dynamicAccountMatch Variable The dynamicAccountMatch variable uses the DOM to object to retrieve the section of the URL that all rules in dynamicAccountList are applied to. This variable is only valid when dynamicAccountSelection is set to True.
DynamicObjectIDs Plug-in To increase accuracy of ClickMap, you may assign a unique ID to every link on your site. This plug-in provides an automated way of assigning and customizing IDs. This is especially useful when your link URLs exceed 255 characters.
E-Book A book thats been condensed into a special text format and available to download, usually at low cost. A special reader may be required to view e-books.
E-commerce The buying and selling of goods and services, and the transfer of funds, through digital communications. Buying and selling over the internet, etc.
e-Retailer Individual or business selling goods or providing paid-for services online.
E-zine / eZine An electronically-published magazine, available on the web.
Easy To Install Sawmill is extremely easy to install. For Windows or MacOS, just run the installer and launch the program. For UNIX, just tar/gunzip it and run the executable. Sawmill starts its built-in web server, and you’re ready to start using it immediately. Or
Easy To Use Sawmill presents an intuitive web-based user interface, which leads you through every step of browsing your log files statistics. The New Profile Wizard asks questions when it needs information, so you only have to deal with the configuration options which are relevant to the task at hand. Statistics pages are full of links to related information, organized intuitively so you can get to the information you want with a minimal number of clicks. All aspects of Sawmills profiles are customizable through the web interface, so you can create new profiles, custom reports, custom filters, and much more, directly from Sawmills web interface.
EBPP Electronic Bill Presentment and Payment. EBPP is the process by which companies bill customers and receive payments electronically over the internet.
eBusiness / E-Business / Ebusiness SeeeCommerce.
ECN Electronic Communications Network. Electronic trading systems that automatically match buyers’ and sellers’ orders.
Ecommerce Conducting commercial transactions on the internet where goods, information or services are bought and sold.
Economic factors Logfile analysis is almost always performed in-house. Page tagging can be performed in-house, but it is more often provided as a third-party service. The economic difference between these two models can also be a consideration for a company deciding which to purchase. Logfile analysis typically involves a one-off software purchase; however, some vendors are introducing maximum annual page views with additional costs to process additional information. In addition to commercial offerings, several open-source logfile analysis tools are available free of charge. For Logfile analysis you have to store and archive your own data, which often grows very large quickly. Although the cost of hardware to do this is minimal, the overhead for an IT department can be considerable. For Logfile analysis you need to maintain the software, including updates and security patches. Complex page tagging vendors charge a monthly fee based on volume i.e. number of pageviews per month collected. Which solution is cheaper to implement depends on the amount of technical expertise within the company, the vendor chosen, the amount of activity seen on the web sites, the depth and type of information sought, and the number of distinct web sites needing statistics. Regardless of the vendor solution or data collection method employed, the cost of web visitor analysis and interpretation should also be included. That is, the cost of turning raw data into actionable information. This can be from the use of third party consultants, the hiring of an experienced web analyst, or the training of a suitable in-house person. Acost-benefit analysiscan then be performed. For example, what revenue increase or cost savings can be gained by analysing the web visitor data?
eCPM Acronym for Effective Cost Per Thousand, a hybrid Cost-Per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand. (Represented by: (CPC x CTR) x 1000 = eCPM.) This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google AdWords PPC) in their hybrid auction.
EDI Electronic Data Interchange. Transfer of data between different companies using private networks or the internet. EDI is becoming increasingly important as an easy mechanism for companies to buy, sell, and trade information. ANSI has approved a set of EDI standards known as the X.12 standards.
Editorial Review Process A review process for potential advertiser listings conducted by search engines, which check to ensure relevancy and compliance with the engines editorial policy. This process could be automated using a spider to crawl ads or it could be human editorial ad review. Sometimes its a combination of both. Not all PPC Search Engines review listings.
effective query quota The maximum number of queries allowed for a transferred GoogleSite Searchengine. It is calculated as the query quota specified in theSite Searchplan minus any query usage at the time of the ownership transfer. To learn more, seeTransfer Ownership.
Electronic Purse A means of storing electronic funds locally, for use in ecommerce transactions.
eliminate search engine A search engine that excludes certainsites; it searches across the web while excluding sites you had tagged witheliminate labelsfrom the search results.
eliminate A mode for alabel.Sitestagged with eliminate labels are excluded from the results page of your search engine. To learn more, seeChanging the Ranking of Your Search Results.
Email Bounce The number of e-mails that were sent but never reach the intended receiver.
Email Campaign A marketing effort that uses email to drive new visitors to a website.
Email Marketing Outsource2indias email marketing services can help you run full-fledged email campaigns to reach your target audience. We can collate a database of email addresses, create powerful marketing messages, shoot emails and track the results.
Email Electronic mail, a means to send messages and files across the internet from one computer to another.
Emetrics Summit International conference for web analytics professionals since 2002, headed by Jim Sterne.
Emoticons Otherwise known as smileys. These are shorthand ways of expressing emotion in email messages by using punctuation marks such as for I am happy and for I am sad.
Encryption A method of using complex mathematical algorithms to scramble data so that only the intended recipient can decode it.
End User The final user of the computer software. The end user is the individual who uses the product after it has been fully developed and marketed.
End-To-End Verification A payment scheme in which credit card information is passed from the customer directly to the bank for verification, i.e. bypassing the retailer.
End-User License Agreement Legal document contained within SiteCatalyst that outlines the terms and conditions for using SiteCatalyst. For more information on SiteCatalyst terms and conditions, refer to the Omniture Master Service Agreement.
entries Number of entries / (visits).
entry document group The document groups from where the visits to your website started.
entry domain Domains of your website where your visitors started their visits.
entry page title Page title where the visits to your website started.
entry page URL Page URL where the visits to your website started.
Entry Page First viewed page on the site.
Entry Pages The page on which a visitor enters your web site. See Landing Page.
Entry Site Sections The site section on which a visitor enters your web site.
EPoS Electronic Point of Sale. A smart till or other device for processing card payments.
ERP Enterprise Resource Planning. ERP is a business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing.
Error Code Please see the definition of Status Code .
Error Errors are defined as pages that visitors attempted to view, but that returned an error message instead. Often these errors occur because of broken links (links to pages that do not exist anymore) or when an unauthorized visitor attempts to access restricted pages (for example, if the visitor does not have a password to access the page).
Ethernet The most common protocol used to network computers in a LAN. Ethernet can transfer about 10,000,000 bits-per-second and is compatible with almost all computer systems. See alsoLAN.
ETSI European Telecommunications Standards Institute, the governing body of telecoms standards within Europe.
EVA Electronic Virtual Assistant, like MS Words paperclip or XPs search dog an avatar-like creature that helps a user to understand an application.
eVar See Custom Conversion Insight Variable.
Event Serialization Event serialization is the process of removing duplicate events on each page view of the site with SiteCatalyst tags by using a unique identifier appended to the event.
Event An activity that can be tracked by SiteCatalyst.
events Variable The events variable is used to record common shopping cart success events as well as custom success events.
Events Coming soon
Excel Integration SiteCatalyst tool that you can use to extract data that is displayed in the SiteCatalyst interface, and display the data in an Excel spreadsheet.
Excel Workbook Library The Excel Workbook Library is a repository for any workbooks that you create with Excel, including workbooks that contain data blocks.
Exclude Exclude is a filter type available in the Google Analytics Filters configuration. If an Exclude filter is applied to a Profile, all log file lines (hits) that match the Exclude string will be discarded prior to the creation of the corresponding Google Analytics reports.
Excluded Keywords For details, please see the entryNegative Keywords
exit link domain Domains that your visitors went to after they left your website.
Exit Link Any link that takes a visitor away from your site.
exit link The URLs of the websites that your visitors went to after they left your website.
exit page URL URL of the last page for visits to your website.
Exit Page Last viewed page on the site.
Exit Pages The page that contains the exit link. See Exit Link.
Exit Point The page on which a visitor leaves your site.
Exit Site Sections The site section on which a visitor leaves your site.
Expanded Mode SiteCatalyst setting that displays all reporting submenus without having to click them to open them.
Expiration Trigger Sets the lifetime of a variable value by letting you tell the system when to expire the variables value. Until a value expires, it will be used as a modifier to the purchase events. Expiration triggers can be dates, time periods or conversion events.
Expiration A pre-defined time period at which a success event terminates.
Expire Termination of variable values. Until a value expires, it will be used as a modifier to purchase events.
Extensive Documentation The manual for Sawmill is built right into the web interface program, so its always at your fingertips as you use the program. Throughout the HTML interface, there are links to relevant sections of the online documentation, and wherever a configuration option is mentioned, or a value is requested for it, there is a link to that options documentation page. You can browse the documentation by running any copy of Sawmill.
external annotations A stand-aloneannotation file. For contrast, seeinline annotations. Most annotations are external annotations.
Extranet An extension of an organisations internal network to other locations or users external to the enterprise.
Eye Tracking Studies Studies by Google, Marketing Sherpa and Poynter Institute using Eyetools technology to track the eye movements of web page readers, in order to understand reading and click-through patterns.
F.F.A Stands for Free for All link pages. These are not search engines or directories. They are, for the most part, pages that simply take URL submissions that usually stay active for a period of time. A submission is placed at the top of their list and then moved down, and eventually out, as other submissions are made. These are seen as outdated and were used in an attempt to artificially inflate link popularity.
F.T.P Stands for File Transfer Protocol.
facet item Describes arefinement labeland its title. The title is visible to users and appears in the search results page.
facet label A refinement label that users can see in the search results page.
facet A conceptual grouping of relatedrefinement labels. A facet is composed offacet items.
Failover Backend systems at Omniture that mitigate potential problems at several important levels without affecting front-end performance.
Fallout Metric that displays the point at which a visitor abandons a site, action, path etc.
FAQ Frequently Asked Questions, a listing of common enquiries and responses on a particular subject, typically as a section of a website.
Favorite A means of creating an index of local and internet documents, files and websites so that they are easily accessible.
File Downloads SiteCatalyst report that counts the number of times a download link is clicked on a page.
File Type A File Type is a designation, usually in the form of an extension (such as .gif or .jpeg), given to a file to describe its function or the software that is required to act upon it. More generally, file types can be grouped into image file types (such as .gif, .png, .jpeg), text file types (such as .doc or .txt), and many others.
File Any named collection of data stored in a physical location on a PC or the web. Can be text, graphic, sound, video etc.
Filter Field A filter field is the number of the field on which to apply a filter. In a log file line, or hit, there are several distinct fields, each one holding a different piece of data. To apply a filter to a log file, you must first identify which field
Filter Name The Filter Name is intended to be a descriptive title for a filter. It is used only as an organizational aid, and may contain spaces.
Filter Pattern A Filter Pattern is the actual text string against which Google Analytics will attempt to match log file lines. If a match is found, the log line (or hit) will be either excluded or included, depending on the Filter Type. Patterns can be specific text to match or use wildcards as part of a regular expression. NOTE: Filter Patterns are case-sensitive, so to filter out the Googlebot spider, for instance, use Googlebot, not googlebot (do not use quotes).
filter search engine A search engine that includes only sites tagged with filter labels and excludes all other sites.
Filter to Apply The filter to apply is the actual text string to be used to either filter in or filter out content. The Filter to Apply can be either a plain text string or a regular expression.
Filter Type A filter must be of one of two filter types, either an Include (filter in), or Exclude (filter out). If an inclusive filter (Include) is used, only hits containing the filter string will be represented in the Google Analytics report. If an exclusive filter (Exclude) is used, no hits containing the filter string will be represented in the Google Analytics report.
Filter A filter is a text string or regular expression that is used to either exclude certain hits or only include certain hits from a Google Analytics report. Filters are commonly used to filter out certain content, such as internal company traffic or javascript libraries, or to set up special reports for only certain types of content, like a subsection of a web site.
Filtering A means of narrowing the scope of a report or view by specifying ranges or types of data to include or exclude.
Firewall A security device placed on a LAN (local area network) to protect it from Internet intruders. This can be a special kind of hardware router, a piece of software, or both.
First Party Cookie These cookies are placed by the websites unlike third party cookies placed by vendors. First party cookies are understood to be secure and reliable.
First Time Sessions The number of times unique visitors came to your website during a specified time period, not having visited before that period. These visitors are identified by cookies.
First Time Unique Visitor The number of Unique Visitors to your website that had not visited prior to the time frame being analyzed.
first time First time visits. The first time a visitor comes to your website, a one-year, first-party, persistent cookie is set in the visitors browser, which identifies them as a first time visitor.
First Visit / First Session A visit from a visitor who has not made any previous visits.
First-party Cookies First party cookies are left on your machine by the domain that you are currently viewing. See Cookies.
Flash Graph An interactive graphical representation in SiteCatalyst that displays metrics on mouse-over. See Flash.
Flash subversion The subversions of Flash that your visitors use.
Flash support Whether or not a visitors browser enables Flash.
Flash Tracking Normal site tracking measures disregard the presence of Flash We can tag your flash pages so that important functionalities are tracked
Flash version The version of Flash that a visitor uses.
Flash A graphics animation program, written and marketed by Macromedia, which uses vector graphics. The resulting files, sometimes called Flash files, may appear in a web page to view in a web browser, or standalone players Flash players may play them. Flash files occur most commonly in animated advertisements on web pages and rich-media web sites.
Floating User License Single license that multiple users can use, but only one user can access the application at a time.
Floor Limit A limit agreed between the merchant and acquiring bank for each sale, above which authorisation must be obtained by the merchant.
Follow Pattern Pattern in the Pattern Builder that enables you to analyze the page(s) following a selected page.
Forecast Formula that lets you predict what your traffic is most likely to do next.
Form Abandonment The ability to track form usage and abandonment on your site, or in other words, when visitors navigate away from your site after partially filling out a form.
Form Analysis Plug-in The Form Analysis Plug-in tracks when visitors use forms on your site. This plug-in will track abandonment, successful submission, and errors when dealing with forms. Examples of forms elements include text boxes, radio buttons, drop-down boxes, et cetera.
Form An HTML page which passes variables back to the server. These pages are used to gather information from users.
Forward To send on or redirect an incoming message to another location or recipient.
Frame A rectangular region within the browser window that displays a web page alongside other pages in other frames.
Freeware A software application that can be downloaded, used and distributed free of charge. See alsoShareware.
Frequency / Session per Unique Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience.
Frequency The number of times a visitor has visited a site during a reporting period. Average Frequency is the average of frequencies of all the visitors during the reporting period. Frequency is a retention metric and is part ofRFM(recency, frequency, monetary) analysis. See alsorecencyand latency.
Friendly Name A more user-friendly name that is displayed in place of a URL in your SiteCatalyst reports.
FTP (File Transfer Protocol) The basic method for copying a file from one computer to another through the Internet.
Full Paths SiteCatalyst report that displays the entire visit path through a web site that visitors most commonly take.
Funnel Analysis If you engage your customers in a step wise procedure, you will notice that people will drop off at each step It is your responsibility, to make is easier for your customer to accomplish what he set out to do By analyzing and experimenting you can reap the rewards of increased customer turnover
Funnel SeeConversion Funnel.
G.U.I Stands for Graphical User Interface. Means a visual representation of the functional code. Or, is a way for the average web user to interface with a database, program, etc.
gadget (Google) A miniature web application that can be placed on any page on the web, including your iGoogle page. For more information, see theGadgets site.
Gantt View The Gantt view provides a quick view of when your site campaigns began and when they ended (flight date), and how they affected your sites success metrics. You can see the day each campaign began as well as the day the campaign ended.
Gateway page See Doorway Page.
Gateway Hardware or software that acts as a mediator between two distinct protocols and helps in the transfer of information between systems.
Gauge Reportlet Gauge reportlets show the performance of a specific metric according to a custom-defined scale. You have the option to select a dial, bar, or bulb visualization type, set the scale (thresholds) you wish to use, and define otherreport details.
Geo-Targeting The geographic location of the searcher. Geo-targeting allows you to specify where your ads will or wont be shown based on the searchers location, enabling more localized and personalized results.
Geolocation of visitors WithIP geolocation, it is possible to track visitors location. Using IP geolocation database or API, visitors can be geolocated to city, region or country level[6]. IP Intelligence, or Internet Protocol (IP) Intelligence, is a technology that maps the Internet and catalogues IP addresses by parameters such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more. The first generation of IP Intelligence was referred to asgeotargetingorgeolocationtechnology. This information is used by businesses for online audience segmentation in applications suchonline advertising,behavioral targeting, content localization (orwebsite localization),digital rights management,personalization, online fraud detection, geographic rights management, localized search, enhanced analytics, global traffic management, and content distribution.
GeoSegmentation GeoSegmentation reports help you understand the geographic dynamics of your Web audience, including the countries, states and cities from which they are browsing.
GET Method The GET method is a way of passing parameters of an HTTP request from the browser to the server. This method puts the parameters, usually separated by special characters such as ampersands (&), in the URL itself, which is viewable to the
getAndPersistValue Plug-in getAndPersistValue is used to force a value to be set in a variable on every page for H days or until the end of the session. A common use is to see how many page views a campaign generates after a click-through, which enables you to easily see the most common pages for each campaign.
getCartOpen Plug-in This plug-in identifies the first time a product is added to the cart (first scAdd). The Cart Open event can be used to compare carts initialized to carts completed (orders).
getCookieCount Plug-in Omniture plug-in that determines the total number of cookies users have on your domain.
getCookieSize Plug-in Omniture plug-in that determines the average size of cookies on your domain.
getDaysSinceLastVisit Plug-in Omniture plug-in that returns the number of days since the visitors last visit to your site.
getNewRepeat Plug-in Omniture plug-in that provides breakdown segmentation of new and repeat visitors.
getPBD Plug-in Popup Blocker Detection Plug-in. Helps determine what percent of your uses have pop-up windows blocked. This can be evaluated on a user basis or page basis.
getPreviousPage Plug-in This plug-in will capture the page name the user saw last. Commonly used to correlate to internal search terms.
getQueryParam Plug-in getQueryParam returns the value of the query string parameter found in the current URL. If no query string parameter is found with that value, an empty string is returned.
getTimeToComplete Plug-in This plug-in evaluates the time it takes a user to complete a process. It is commonly used to determine time between checkout and purchase.
getValOnce Plug-in getValOnce is used to force a variable to be populated only once within a single session or time period. The most common reason for doing this is to keep campaign click-throughs from being inflated.
getVisitStart Plug-in Omniture plug-in that determines when a user’s visit on your site begins.
GIF A graphics file type Graphics Interchange Format a compressed, bitmapped format often used on the web because of its good quality/compression ratio when used on certain image types, particularly those with large flat areas of color.
Gigabyte 1024 Megabytes.
GIS Geographic Information Systems, applications and data related to transport, postcode and geo-demographic information.
Global Report Suite A report suite that can be used to report on the collective actions of all the children report suites that roll up to it. For example, www.mysite.com (global report suite) can be used to report on the actions of www.mysite1.com, www.mysite2.com, and www.mysite3.com.
GMT (Greenwich Mean Time) The international time zone standard. GMT is five hours ahead of Eastern Standard Time (EST). For example, 1:00 A.M. EST would be 6:00 A.M. GMT.
Goal Conversion Rate In the context of Campaign Tracking, the percentage of sessions on a site that result in a conversion goal being reached on that site.
Goal Setting Identify your main success points, such as customer driven goals, sales driven goals etc Helps you understand which parts of your website is a success and which parts are falling. With such information you can stop trouble before it comes. For example, keeping a close eye on help metrics and customer support can help you
Googlebot A program that fetches or crawls billions of pages on the web. Crawling programs are also known as robots, bots, or spiders. Googlebot uses an algorithm that determines which sites to crawl, how often, and how many pages to fetch from each site.
Granularity The level of detail at which you are viewing your data. Options include daily, weekly, monthly, and yearly.
Graphic User Interface (GUI) Pronounced gooey. A method of controlling software using on-screen icons, menus, dialog boxes, and objects that can be moved or resized, usually with a pointing device such as a mouse.
Group Membership Group membership enables a group of users to have access to various functions within SiteCatalyst.
group A reporting dimension that is typically displayed on the left in a tabular report. For instance, search phrases is a group.
GRP Gross Rating Point is the percentage of the target audience reached by an ad.
gTLDs Generic Top Level Domains, refer to the part of an internet domain name to the extreme right, which denotes a business (.com), a non-profit organisation (.org), a network provider (.net), or a country code (.uk, .es, .ie etc.) New gTLDs are being added all the time .gov, .biz, .tv and so on.
H Code JavaScript code version H used by Omniture in the SiteCatalyst Code to Paste.
Hacker An individual who intentionally breaks into someone elses computer system or network, to bypass security measures and access private data.
Hardware Computer machinery and equipment such as hard disks, printers, monitors, network cards etc. See alsoSoftware.
HDSL High Speed Digital Subscriber Line, similar to ADSL, but operating at higher transfer speeds in both directions. See alsoDSL.
Head Terms Search terms that are short, popular and straightforward; e.g., helicopter skiing. These short terms are called head terms based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the head end of the bell curve graph. See also Tail Terms.
Header Identifying information that precedes and describes the attached content. Emails messages contain an automatically-generated header that describes the when the message was sent, to whom, from whom, and which path it took through the Internet.
Hello world! Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
hexing, hexed, hex A form of encoding data from a binary to a string representation where each byte is represented by a hexadecimal value in characters. For example: {0,10,20,15,30,40,50} hexed is 000A140F1E2832.
Hidden text (Also known as Invisible text.) Text that is visible to the search engines but hidden to a user. It is traditionally accomplished by coloring a block of HTML text the same color as the background color of the page. More creative methods have also been employed to create the same effect while making it more difficult for the search engines to detect or filter it. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. Most search engines penalize or ignore URLs from web sites that use this practice.
Hierarchy A hierarchy (concept name) is a certain group in a web site. Many users group their web site into sections and subsections. The Hierarchies Section in SiteCatalyst then allows them to view reports on these individual sections.
hierN Variable The hierarchy variable (JavaScript file name) is used to determine the location of a page in your sites hierarchy. This variable is most useful for sites that have more than three levels in the site structure. For example, a media site may have four levels to the Sports section: Sports, Local Sports, Baseball, Red Sox. If someone visits the Baseball page, then Sports, Local Sports and Baseball will all reflect that visit.
Highly Configurable Sawmill is highly configurable using a large set of configuration options. These options can be configured through the graphical user interface from any web browser. The options let you choose which reports are available (or you can create your own custom reports), what types of information are tracked, which log entries are filtered out, what the statistics look like, and much, much more.
History A record of a users progress while using an application. Web browsers track the history of sites visited, pages viewed etc.
Hit Counter A piece of web server software that racks up the number of file requests relating to a webpage or site.
Hit The request or retrieval of any item located within a web page. For example, if a user enters a web page with 5 pictures on it, it would be counted as 6 hits. One hit is counted for the web page itself, and another 5 hits count for the pictures.
Hits A generally misused and not particular instructive metric defined as any request for a file, including images on a page. A plain web page with 4 images would generate 5 hits when visited.
Home Page / Homepage Either the page your web browser automatically loads when you launch it, or the initial welcome page of a website.
Home Page Announcement A Home Page Announcement is an area of the SiteCatalyst Home Page to which system administrators can post messages and general updates to all users.
Home Page URL The local path or Internet URL to the default page of the web site for which Webtrends reports will be generated.
Host A network computer that is a repository for services available to other computers on the network.
Hosting The activity of housing, serving and maintaining files for one or more internet resources. Hosting is part of the core business of ISPs.
How Accurate is Google Adword Billing? Many people believe that Google over-charge for Adwords. I investigated this in great depth, including interviews with senior Google staff. The results may surprise you. Google are convinced they are absolutely, always 100% accurate. In fact, they are so accurate they dont even have a mechanism for investigating possible errors they have a re-education team whose job is to teach you not to complain. Google Adwords Billing Accurate or Arrogant?
How to Assess Website Performance Describes the framework you need to assess the performance of your website. It provides you with a checklist to ensure you are covering everything. Framework for Performance Assessment
htaccess file A file with one or more configuration directives placed in a web site document directory. The directives apply to that directory and all sub-directories.
HTML Editors Word processor-like software applications that are used to design and construct web documents.
HTML Hyper Text Markup Language is used to write documents for the World Wide Web and to specify hypertext links between related objects and documents.
HTTP (Hypertext Transfer Protocol) A protocol that determines how Web servers and Web browsers should respond to various commands. For example, when you enter a URL in your browser, your browser sends an HTTP command to the Web server instructing it to retrieve the requested Web page.
HTTP Referrer Data A program included in most web analytics packages that analyzes and reports the source of traffic to the users web site. The HTTP referrer allows webmasters, site owners and PPC advertisers to uncover new audiences or sites to target or to calculate conversions and ROI for future ad campaigns.
HTTP Stands for Hypertext Transfer Protocol.
HTTPS Stands for Hypertext Transfer Protocol Secure.
Hybrid methods Some companies are now producing programs that collect data through both logfiles and page tagging. By using a hybrid method, they aim to produce more accurate statistics than either method on its own. The first Hybrid solution was produced in 1998 by Rufus Evison, who then spun the product out to create a company based upon the increased accuracy of hybrid methods[2][5].
Hypertext Text that contains links to other documents by means of clicking on a hot spot to load and view the related document
IAB Interactive Advertising Bureau (http://www.iab.net)
IASAPI_rewrite ISAPI_rewrite is a powerful URL manipulation engine based on regular expressions. It acts mostly like Apaches mod_rewrite, but is designed specifically for Microsofts Internet Information Server (IIS). ISAPI_rewrite is an ISAPI filter written in pure C/C++ so it is extremely fast. ISAPI_rewrite gives you the freedom to go beyond the standard URL schemes and develop your own scheme.Source
IE Internet Explorer. Microsofts web browser application, currently the market leader.
iframe An HTML structure that lets you embed an HTML document within an HTML page.
iGoogle Your personalized Google page. You can add gadgets, news, photos, and other feeds from across the web to your page.
IHCF Industry Hot Card File. List of lost or stolen cards, available for checking by merchants.
IIS Microsoft Internet Information Server, or IIS as its commonly called, is a popular web server software system for Windows operating systems. It is currently unavailable for other operating systems. For more information, see Microsoft.com .
Image Request An image request, also known as a clear.gif or web beacon, is a transparent graphic image, no larger than 1x1 pixel, usually placed on a web site or in an email to track visitor behavior. SiteCatalysts web beacon points to a server, known as
Implementation Consultant The Omniture Implementation Consultant is an Omniture representative that works directly with the customer to implement SiteCatalyst code to ensure that SiteCatalyst is configured properly and successfully.
Implementation A term used when referring to the setup and configuration of SiteCatalyst.
Impression A display, on a search engine or other source, of a referral link or advertisement.
Impressions Number of times your ad is displayed.
Improving Online Sales without Increasing Costs Case study showing how I quadrupled sales forMotoreasywithout increasing their marketing spend. Improving Online Sales without Increasing Costs
Improving website performance I am one of the worlds most published independent web analysts, with clients in the USA and Europe. I analyze the behaviour of visitors in your site. I cross-reference this with your online marketing programs. By combining this with a solid understanding of the psychometrics of web usage, I identify specific changes which will improve the percentage of visitors who do what you want (such as buy stuff). These changes may involve alteration to ad copy, or the prices paid for ads, or they may involve changes to the web site, such as moving components to different points on a page, adding new pages, or changing copy. I then co-ordinate with your design team to make this happen. If your site is merely a brochure to assist a traditional sales channel, you probably dont need this. Site performance improvement is for those companies who want to put their website at the centre of their business strategy. Throughout this process I keep you as involved as you want.
Inaccuracies in Website Measurement Recording what happens on websites is NEVER 100% accurate. These two articles explain where the errors occur, why and what you can do about it. Inaccuracies in Website Measurement Caused by Internet Technology Inaccuracies in Website Measurement in Software
Inbound/Back Link A text or graphical hyperlink from one site to another. Google and other search engines algorithms consider a sites popularity based on the quality and quantity of inbound links from relevant third party sites to help determine search positioning.
Include Include is a filter type available in the Google Analytics Filters configuration. If an Include filter is applied to a Profile, only those log file lines (hits) that match the Include will be used in the creation of the corresponding Google Analytics reports.
Index The collection of information (contained in a large database) a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized.
Indexability Also known as crawlability and spiderability. Indexability refers to the potential of a web site or its contents to be crawled or indexed by a search engine. If a site is not indexable, or if a site has reduced indexability, it has difficulties getting its URLs included.
Individual Activity of a single Web visitor for a defined period of time.
Information Security All-encompassing term that refers to the security of the information systems that are used and the data that is processed.
Initial Session This is the first Session conducted by a trackable Unique Visitor during the current Date Range . This value is equal to the total number of Unique Visitors during the same Date Range (each Unique Visitor has at least one session). This value is provided in contrast to Repeat Sessions.
inline annotations Annotations that are embedded inside a context file. For contrast, seeexternal annotations. A context file with inline annotations has two sections: theCustomSearchEnginesection, which houses the context or search engine specification, and theAnnotationssection, which houses the annotations or sites information. You can use files of this format only if you are hosting them from your website.
Insight Variable See Custom Conversion Insight Variable or Custom Conversion Traffic Variable.
Instance An instance relates to the number of times that a unique event occurs in SiteCatalyst. In Conversion reports, an instance represents the number of times that a shown value was passed to an eVar. For example, if 10,000 visitors spend between 10 and 15 minutes on a specific page in your website, you would have 10,000 instances of people visiting for that duration. Additionally, SiteCatalyst contains the Instance Metric, which is used in several places. For example, the Referrers Report and Referring Domains Report show the Instance Metric, which reports the number of click-throughsfrom the referring page or domain.
Integrating Offline Data The customers for a lot of companies dont exist only in the online world. There are a lot of interactions that take place in the real world, such as payments, package delivers or telephone interactions If offline data is not taken into account it
Intelligent Detection Systems Computer systems developed by the banking industry to help identify fraudulent card use. Also known as knowledge-based systems and neural networks.
Interactive television (ITV) Interactive Television is television with interactive content and enhancements. Interactive television provides richer entertainment and more information about what is showing. Literally it combines traditional TV watching with the interactivity of the Internet and personal computer.
Interactive TV Interactive TV gives the viewer more control over their television viewing in a variety of ways, by sending information to the broadcaster, to order a pay-per-view programme, buy or bid for sale items, select a different camera viewpoint, place a bet on a sports event etc.
internal campaign Internal campaigns are campaigns designed to elicit a response from your web site visitors. You can identify internal campaigns and use them to test the effectiveness of your banners and calls toaction(e.g., subscription, promotional sale, request to rate your content, etc.). Internal campaigns do not conflict with regular (external) campaigns.
internal conversion rate A metric is defined for particular actions, and is calculated by dividing the number of visits that included a particular action by the total number of visits. An alternative way of defining this metric is action participation divided by the number of visits.
Internal Web Analytics Processes In many organisations the problem is not the lack of web analytics software, but the organisational structures around them. Does the information flow from those gathering it to those who can action it? In a timely fashion? In a format they can use? Are decisions getting implemented? I understand that technology is useless if it isnt supported by appropriate business processes and structures. I can help you develop your organisations internal web analytics processes. Obviously, every organisations needs are unique, socontact usto discuss your requirements.
INTERNATIONAL experience Most of our clients are global leaders in their respective industries. Having analyzed the complex web analytics needs of huge organizations, we know what it takes to generate actionable insights when there are multiple websites, data streams, email campaigns, social media, and many other offline channels that have an impact on the data.
Internet Average The average value for a given statistic, taken across thousands of business Web sites. It provides a baseline against which site data is compared. SiteCatalyst uses the Internet Average for all reports in the Technology Section, as well as the Search Engines, Countries, Languages, and Domains Reports.
Internet The Internet is the publicly accessible global system of interconnected computer networks that transmit data via a standardized Internet Protocol. See alsoWorld Wide Web.
IP (Internet Protocol) Address This is a unique string of numbers that identifies a computer or server on the Internet. These numbers are normally shown in groups separated by periods, for example, Hosting accounts for websites can have either a shared or unique IP address.
IP address jinx Unlike traditional web analysis where IP address may help you track down the location and identification of the web users, most IP addresses for mobile internet users will show you the internet gateway address of the mobile operator.
IP Address Lookup The process of determining a unique Internet Protocol (IP) address. DNS stuff is one free program to look up an IP address (www.dnsstuff.com).
IP Address An identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination. The format of an IP address is a numeric address written as four numbers separated by periods. Each number ranges from 0 to 255.
IP Internet Protocol is a standard used for communicating data.
IPAddress Dedicated and shared IPs. (An IP address is) an identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination. The format of an IP address is a 32-bit numeric address, written as four numbers separated by periods. Each number can be zero to 255. For example, could be an IP address.Source: Webopedia.(Added definition) An IP Address can be dedicated for one web site or shared by multiple web sites.
IPTV Acronym for Internet Protocol Television, which delivers digital television service using the Internet Protocol over a network. IPTV delivery may be through a high capacity, high speed broadband connection. Compared to traditional broadcast and cable television, IPTV may offer new venues for PPC search advertisers through program interfaces and stored individual preferences.Source:Wikipedia
IRC Internet Relay Chat. A system whereby users can connect via the internet to an IRC server to exchange real-time text messages and files.
ISDN Integrated Services Digital Network. An early method of dial-up digital network access. ISDN provides two 64bps data channels and a 16bps control channel for voice and data communications over a telephone line.
ISP (Internet Service Provider) Companies that provide end-user Internet access via dial-up, cable modem or other accounts. Some ISPs also provide other services such as Web site hosting, domain name registration, etc.
ISP Internet Service Provider. A company which provides other companies or individuals with access to, or presence on, the Internet. Most ISPs are also Internet Access Providers extra services include help with design, creation and administration of
ISPA The UK Association of Internet Service Providers.
iTV SeeInteractive TV.
Java support Whether your visitors browsers support the Java environment or not.
Java An object-oriented programming language invented by Sun Microsystems. Java is designed to run on any type of computer hardware through an intermediary layer called a virtual machine, which translates Java instructions into native code for that particular computer.
JavaScript / Java A powerful programming language developed by Sun Microsystems, used extensively in web applications to do relatively advanced things on webpages for example, changing the colour of an image whenever the cursor moves over it.
JavaScript Debugger The JavaScript-based debugger is a SiteCatalyst tool that allows you to view the parameters sent in an image request.
JavaScript status Whether JavaScript is enabled on your visitors browsers or not.
JavaScript tag Seepage tag.
JavaScript version The versions of JavaScript that your visitors use.
JavaScript JavaScript is a scripting language based on prototype-based programming. It is used on a web site as client-side JavaScript, and also to enable scripting access to objects in other applications.
JDK Java Development Kit. A software development package that implements the basic set of tools needed to write, test and debug Java applications and applets.
JPEG A Joint Photographic Experts Group file format is a commonly used file type for photographic images, especially on the web.
JSON JavaScript Object Notation. A format for exchanging data that are structured as a collection of name-value pairs or an ordered list of values. To learn more, see theJSON.org documentation.
KEI Keyword Effectiveness Index. The higher the KEI, the more popular thekeywordsare and the less competition they have, which means they have a better chance of getting to the top of organic searches. Various different formulae are used to calculate KEI, although the most common is KEI=S2/C where S is the number of Searches for that keyword in a given period and C is the number of individual webpages Competing for that keyword (i.e. the number of pages returned when searching for the keyword on a nominatedSearch Engine).
Key Performance Indicator (KPI) A key performance indicator (KPI) is a measurement that reflects the success elements of your business and varies depending on the organization. For example, an important key performance indicator for an online shop might be the number of sales. A KPI for an online help desk might be the number of customers assisted per month. According to Web Analytics Association, AKPI can be either a countor a ratio, it is frequently a ratio. While basic counts and ratios can beused by all Website types, a KPI is infused with business strategy hencethe term, Key and therefore the set of appropriate KPIs typicallydiffers between site and process types. The crucial parameters showing the health of the website and success of marketing strategies.
Keyword / Keyword Phrase A specific word or combination of words that a searcher might type into a search field. Includes generic, category keywords; industry-specific terms; product brands; common misspellings and expanded variations (calledKeyword Stemming), or multiple words (calledLong Tailfor their lower CTRs but sometimes better conversion rates). All might be entered as a search query. For example, someone looking to buy coffee mugs might use the keyword phrase ceramic coffee mugs. Also, keywords which trigger ad network and contextual network ad serves are the auction components on which PPC advertisers bid for all Ad Groups/Orders and campaigns.
Keyword Density The number of times a keyword or keyword phrase is used in the body of a page. This is a percentage value determined by the number of words on the page, as opposed to the number of times the specific keyword appears within it. In general, the higher the number of times a keyword appears in a page, the higher its density. However, there is a natural limit to this. One can not add a keyword on a page too many times as the page will lose its natural.
Keyword Stemming To return to the root or stem of a word and build additional words by adding a prefix or suffix, or using pluralization. The word can expand in either direction and even add words, increasing the number of variable options.
Keyword Stuffing Generally refers to the act of adding an inordinate number of keyword terms into the HTML or tags of a web page.
Keyword Tag Refers to the META keywords tag within a web page. This tag is meant to hold approximately 8 10 keywords or keyword phrases, separated by commas. These phrases should be either misspellings of the main page topic, or terms that directly reflect the content on the page on which they appear. Keyword tags are sometimes used for internal search results as well as viewed by search engines.
Keyword Targeting Displaying Pay Per Click search ads on publisher sites across the Web (see also Contextual Networks) that contain the keywords in a context advertisers Ad Group.
Keyword A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of text search on the web. Most search engines do their text query and retrieval using keywords. Unless the author of the web document specifies the keywords for her document (this is possible by using meta tags), its up to the search engine to determine them. Essentially, this means that search engines pull out and index words that are believed to be significant. Words that are mentioned towards the top of a document and words that are repeated several times throughout the document are more likely to be deemed important.
Kilobyte 1024 bytes.
Knowledge Base The Knowledge Base is a SiteCatalyst tool that contains frequently asked questions about Omniture products and general web analytics questions. AllSiteCatalyst users can access the Knowledge Base.
KPI Key performance indicator defined by user that is important in determining the success of an initiative.
L-Commerce Location-based commerce, relating to business conducted at a physical location.
label Determines how sites should be treated and gives you the means to fine-tune search results. A label has amodewhich tells Custom Search what do with the sites, such as whether to exclude, promote, or demote them. How much a site is promoted or demoted depends on the weights that you apply to the labels. The two kinds of labels aresearch engine labels, which runs in the background, andrefinement labels, which are exposed to your users. To learn more, seeChanging the Ranking of Your Search ResultsandHelping Your Users Refine Their Searches.
LAN Local Area Network. A computer network limited to the immediate area, usually contained in the same building.
Landing Page / Destination Page The web page at which a searcher arrives after clicking on an ad. When creating a PPC ad, the advertiser displays a URL (and specifies the exact page URL in the code) on which the searcher will land after clicking on an ad in the SERP. Landing pages are also known as where the deal is closed, as it is landing page actions that determine an advertisers conversion rate success.
Landing page The first page that a user views during a session. This is also known as the entrance page.
Landing Page The first viewed page on a visitors path through a site. Often, the websites home page will be the page that most visitors land on, but specially built landing pages for advertising campaigns can be more effective in helping the conversion process. Landing pages can be stand-alone with no connections to your main website. They can also be specialised micro-sitesthat are focussed on a particular audience and desired outcome. See alsoConversionandConversion Funnel.
languages The languages used by your visitors, based on the language set up in their operating system.
Last 100 Visitors SiteCatalyst report that gives the IP address and domain of the last 100 visitors to your site.
Last Run This is the time the task in question last ran, whether successfully or not. As soon as the same task is run again, this value will change to the new start time.
Latency On a web page, text or an image that has been coded to take a browser from one page to another or from one site to another.
Latent Semantic Indexing LSI uses word associations to help search engines know more accurately what a page is about.
LATEST and greatest in web analytics Just like the constantly changing online landscape, our services and analytics frameworks are always refined to offer you the most innovative way to measure your online performance. With customized services like campaign analytics, social media analytics, social media campaign analytics, mobile analytics, A/B and multivariate testing, and custom analytics, our clients are able to discover new opportunities.
Lead Generation Web sites that generate leads for products or services offered by another company. On a lead generation site, the visitor is unable to make a purchase but will fill out a contact form in order to get more information about the product or service presented. A submitted contact form is considered a lead. It contains personal information about a visitor who has some degree of interest in a product or service.
Learning At Nabler Nabler acts as a constant platform for learning. We believe learning is a two way process; its not that only person taught learns from the process, the teacher learns a lesson or two as well. Gaining knowledge is the most important job responsibility
Leased Line A high-speed data line that is rented for exclusive 24/7 use between fixed locations.
Legal Compliance These days websites must meet a number of legal regulations, especially with regard to disability access and privacy. For example, websites which sell goods online are required under EU law to be fully disability accessible. Regarding privacy, the EU privacy directive states that, as of May 25, 2011, websites may not set any cookies without express prior permission of their visitors a privacy policy does not constitute sufficient consent. We can check your website for legal compliance, and provide concrete technical solutions where it fails.
Lifetime Value The total amount of a given success metric for a single user, for example, the total number of lifetime visits for a user.
Line Item A row of data in a SiteCatalyst report.
Linear Allocation Credit for a success event is allocated evenly among the values populated in the eVar. For example, a visitor uses three different keywords at different times, and the resulting purchase is $9.00. Each keyword is allocated 1/3 or $3 credit for the purchase.
Link Building In order to leave your footprint on the internet, you need to be popular on the web. Link building is a strategy wherein your website gets references from other websites. The intention is to create numerous inbound links to your website. Search engines are fond of links and identify innumerable links as a sign of importance of your website. Outsource2india can publicize your website with a powerful link building strategy.
Link Cardinality See Link Popularity.
Link Farming The attempt to substantially and artificially increase link popularity.
Link Popularity Link popularity generally refers to the total number of links pointing to any particular URL. There are typically two types of link popularity: Internal and External. Internal link popularity typically refers to the number of links or pages within a web site that link to a specific URL. External link popularity refers to the number of inbound links from external web sites that are pointing to a specific URL. If you have more links than your competitors, you are typically known to have link cardinality or link superiority .
Link Tracking The method of tracking links as they pertain to ClickMap and other custom link code executions; i.e. variables and events.
Link A hot-spot on a webpage, indicated by your cursor changing shape. Clicking a link will take you to another webpage.
Linkbait Also known as link bait, this is something on your site that people will notice and link to. By linking to your site, other sites are saying they value the content of your site and that they think other people will be interested in it, too.
linkDownloadFileTypes Variable The linkDownloadFileTypes variable is a comma-separated list of file extensions. If your site contains links to files with any of these extensions, the URLs of these links will appear in the File Downloads Report.
linked custom search engine A custom search engine whose XML definition is hosted on a website and not by Google.
linkExternalFilters Variable I If your site contains many links to external sites, and you dont want to track ALL exit links, linkExternalFilters can be used to report on a specific subset of exit links.
linkHandler Suite Plug-in The linkHandler suite of plug-ins allows for easy detection of file download and exit links. It also provides insight into clicks to specific linkswithout modifying the existing link code.
Linking Profile A profile is a representation of the extent to which something exhibits various characteristics. A linking profile is the result of an analysis of where your links are coming from.
linkInternalFilters Variable linkInternalFilters is an optional variable used in conjunction with linkExternalFilters to determine whether a link is an exit link.
linkLeaveQueryString Variabl The linkLeaveQueryString variable determines whether or not the query string should be included on Exit Links and Download Links.
linkName Variable linkName is an optional variable used in Link Tracking that determines the name of a custom, download, or exit link.
linkTrackEvents Variable linkTrackEvents is a comma-separated list of events that may be sent with a custom, exit, or download link. If an event is not in linkTrackEvents, then it will not be sent to SiteCatalyst, even if it is populated in the onClick event of a link.
linkType Variable linkType is an optional variable used in link tracking that determines which report a Link Name or URL will appear in (Custom, Download or Exit Links).
Live Reports & Graphs Sawmill statistics are live, for unparalleled flexibility while viewing the statistics. Sawmill shows you a collection of interlinked web pages which allow rapid navigation of the entire range of your log statistics. Convenient links and menus right on the statistics pages let you zoom in, set up real-time filters, show and hide columns of the tables and other view elements, sort the data however you want, and much more.
Live Support Technology that allows businesses to communicate in real time with visitors to their website. Live support applications are commonly used to provide telephone or chat support and information to customers.
Load Balancer Any device or software package that balances the load of incoming or outgoing items to maintain an even server load distribution. For the Web, a load balancer is a computer that sits between the Internet and two or more Web servers and processes the incoming requests to balance the load to each.
Local Area Network (LAN) A more-or-less self-contained network of interconnected computers (that may connect to the Internet), usually in a single office or building.
Local Search Search engine results constrained by region/location, based on the searchers location or intent. With the addition of Web 2.0 capabilities, local search results may include business ratings, reviews, maps and driving directions.
Location bar The box at the top of your browser window where you type in the address of a website.
Log Analysis VS Page-based Tracking Two methods exist for gathering stats about your site. Why use page-based tracking for your website analysis rather than analysing your servers log files? What difference does it make? Log Analysis VS Page-based Tracking
Log File Analysis The analysis of records stored in the log file. In its raw format, the data in the log files can be hard to read and overwhelming. There are numerous log file analyzers that convert log file data into user-friendly charts and graphs. A good analyzer is generally considered an essential tool in SEO because it can show search engine statistics such as the number of visitors received from each search engine, the keywords each visitors used to find the site, visits by search engine spiders etc.Source
Log file A file created by a web or proxy server which contains all of the access information regarding the activity on that server. Each line in a log file generated by web server software is a hit, or request for a file. Therefore, the number of lines in a log file will be equal to the number of hits in the file, not counting any field definitions line(s) that may be present.
Log File A file created by a web or proxy server which contains all of the access information regarding the activity on that server.
Log Files A text file created in the server capturing all activity on the website. This file is the primary source of data for analysis.
Log Format Every log file is written in a particular format,. The major access log types are NCSA Extended Combined, which is commonly used by Apache; and W3C, which is commonly used by Microsoft IIS.
Log Rotation Log Rotation is the practice of renaming a log file, often by adding a date-stamp, and storing it somewhere. This is done concurrently with creating a new log file for the storage of website usage data. Most log rotation is done on a daily basis.
Logfile analysis vs page tagging Both logfile analysis programs and page tagging solutions are readily available to companies that wish to perform web analytics. In some cases, the same web analytics company will offer both approaches. The question then arises of which method a company should choose. There are advantages and disadvantages to each approach[3].
Login A predefined account name, or the action of entering an account name, that accesses a private computer system. Logging in usually also requires the input of a valid password.
Long Tail Keyword phrases with at least three, sometimes four or five, words in them. These long tail keywords are usually highly specific and draw lower traffic than shorter, more competitive keyword phrases, which is why they are also cheaper. Often times, long tail keywords, in aggregate, have good conversion ratios for the low number of click-throughs they generate.
Long-tailed Keywords Keyword phrases with at least 2 or 3 words in them.
Longest Paths SiteCatalyst report that displays the longest paths taken by visitors to your site during the current time period. You can view the complete path, including each page visited from beginning to end, for the longest paths.
LTV Long-Term Value or Life-Time Value. Life-Time Value is a metric used to describe the value a specific customer has over the life of their relationship with you.
M-Commerce The equivalent of e-commerce in the mobile environment.
Mac An abbreviation for Apple Macintosh or Apple Mac. A popular type of computer with an easy-to-use graphical interface. Macs are often used by designers, video editors and music producers.
Mail Server The hardware and software used by your Internet Service Provider to send and receive your email.
Mailbox The place where your messages are saved by your ISP until you decide to download them. When they arrive on your computer, they are downloaded to your inbox.
Mailing List Subject-based forums whose messages are distributed by email. You send your email address to a central point from which broadcast messages are received.
MapMyLead This tool allows sales people to generate more leads from their websites. Most of the B2B sites have a conversion ratio of less than 2%. That means, you dont know who the remaining 98% is. MapMyLead helps our customers to know which companies are coming to their website and what they are doing. MapMyLead comes with advanced querying capabilities as well as a convenient scheduling feature to get data emailed on daily or weekly basis.
Marketing Performance Management (MPM) Marketing Performance Management drives stronger customer relationships and higher lifetime value, based on a framework of established goals, consistent metrics, constant optimization across the entire marketing organization and across every customer
Marketing Warehouse Part of Webtrends Marketing Lab, Marketing Warehouse complements Webtrends Analytics 8 by providing customer segmentation and business intelligence to fuel relationship marketing campaigns and optimize your marketing spend. See alsodata warehouse.
Marketing A means of making a communication about a product or service so as to encourage recipients of the communication to purchase or use the product or service.
Medium (Campaign Tracking) In the context of campaign tracking, medium indicates the means by which a visitor to a site received the link to that site. Examples of mediums are organic and cost-per-click in the case of search engine links, and email and print in the case of newsletters. The UTM variable for medium is utm_medium.
Megabyte 1024 kilobytes.
member ID The member ID of your registered visitors.
Merchant Account A bank account required by a shop to receive payments through electronic media such as credit cards. It can be considered as a virtual bank account in that receives electronic money.
Merchant ID A number issued to a merchant by their acquiring bank. The bank uses the Merchant ID to identify a specific merchant in credit card transactions. Each store must have its own Merchant ID.
Merchant A person or enterprise that buys and sells products and services to businesses or consumers.
Message Board SiteCatalyst tool that enables multiple users to create or respond to discussion threads about various SiteCatalyst-related topics.
Meta Description Tag Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the tag.
Meta Feeds Ad networks that pull advertiser listings from other providers. They may or may not have their own distribution and advertiser networks.
Meta Keywords Tag :Allows page authors to add text to a page to help with the search engine ranking process. Not all search engines use the tag.
META Refresh redirect A client-side redirect.
Meta Robots Tag :Allows page authors to keep their web pages from being indexed by search engines, especially helpful for those who cannot create robots.txt files. The Robots Exclusion page provides official details.
Meta Search Engine A search engine that gets listings from two or more other search engines, rather than through its own efforts.
Meta Tag A special HTML tag that provides information about a web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is
Metadata Data that describes data. Metadata describes how and when and by whom a particular set of data was collected, and how the data is formatted. Metadata is essential for understanding information stored in information repositories.
metric A metric is any of the numbers, percentages, and ratios available in the reporting interface. Metrics indicate the performance of the reporting groups (i.e., reporting dimensions). A metric can be a number, a percentage, or a ratio. Note that not all metrics are compatible with all groups. Due to the manner in which analytics data is collected and cross-referenced across our system, in some cases data pertaining to one aspect of your tracked property may not be combined with all the metrics dedicated to a different analytics section (e.g., merchandising products groups might not be compatible with all campaign metrics).
microdata An HTML5 specification for adding machine-readable content to web pages. A microdata item is created by adding anitemscopeattribute to an HTML tag and properties are added to it using anitemprop=”name”attribute to one of the items descendants. Microdata can often be used in place of microformats or RDFa. To learn more about microdata, seethe HTML5 standard for microdata.
microformats Specifications for representing commonly published things such as reviews, people, products, and businesses. Generally, microformats consist of< span >and< div >elements and a class property, along with a brief and descriptive property
MIME Multipurpose Internet Mail Extensions. A standard for attaching non-text files to standard internet mail messages. Non-text files include graphics, spreadsheets, formatted word-processor documents, sound files, etc.
Minimum Bid The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 (or more for highly competitive keywords), and is set by the search engine.
Mobile Search An evolving branch of information retrieval services that is centered on the convergence of mobile platforms and mobile handsets or other mobile devices. The services allow users to find mobile content interactively on mobile websites, and mobile content shows a media shift toward mobile multimedia.
Mod_rewrite URL Rewrite processes, also known as mod rewrites, are employed when a webmaster decides to reorganize a current web site, either for the benefit of better user experience with a new directory structure or to clean up URLs which are difficult for search engines to index.
mode A label attribute that allows you to promote, demote, or remove results matching your label. The modes are:filter,boost, andeliminate.
MODEM Modulator-Demodulator. Hardware required to access computer networks via a telephone line. The modem converts digital data into analogue audio pulses that travel across telephone networks, and vice versa.
Monitor Color Depths SiteCatalyst report that shows data on which color-depth the visitors to your web site have their computers set to. Color Depth refers to the number of colors that can be displayed on the screen.
Monitor Resolutions SiteCatalyst metric that reports the monitor resolutions of visitors to your web site.
month of year The selected month of the year.
Monthly Unique Visitor The number of unduplicated (counted only once) visitors to your website over the course of a single month.
Most Popular Pages SiteCatalyst report that lists all of the pages of your web site that are being tracked by SiteCatalyst, and tells you which pages are being visited the most.
Most Popular Servers SiteCatalyst report that lists all of the servers of your web site that are being tracked by SiteCatalyst and tells you which servers are being accessed the most.
Most Popular Site Sections SiteCatalyst report that lists all the site sections of your web site that are being tracked by SiteCatalyst and tells you which site sections are being visited the most.
MP3 MPEG-1 Audio Layer-3. A standard technology and format for compression of audio information into a smaller, digital file while preserving the original quality and level of sound.
MPM Marketing Performance Management. Drives stronger customer relationships and higher lifetime value, based on a framework of established goals, consistent metrics, constant optimization across the entire marketing organization and across every customer touch point.
Multi-currency Term used to define the Omniture process of translating any currency values passed in during the purchase event to the default report-suite currency.
multi-site rollup A report that lets you track several projects in your account, allowing you to view, via the dashboards, some basic metrics across all those projects. The basic metrics include visits, page views, monthly unique visitors, number of sales, revenue average order value, and average time per visit.
Multi-Site Rollup See Rollup.
Multi-Suite Tagging The ability to send data to multiple report suites using a single image request.
Multihome A multihome, or load balanced, network means distributing processing and communications activity evenly across a computer network so that no single device is overwhelmed. Load balancing is especially important for networks where its difficult to predict the number of requests that will be issued to a server. Busy websites typically employ two or more web servers in a load balancing scheme. If one server starts to get swamped, requests are forwarded to another server with more capacity.
Multivariate Testing Framework See Multivariate Testing
Multivariate Testing A type of testing that varies and tests more than one or two campaign elements at a time to determine the best performing elements and combinations. Multivariate testing can gather significant results on many different components of, for example, alternative PPC ad titles or descriptions in a short period of time. Often it requires special expertise to analyze complex statistical results. (Compare to A/B Testing which changes only one element at a time, alternately serving an old version ad and a changed one.) In search advertising, you might do A/B Split or Multivariate testing to learn what parts of a landing page (background color, title, headline, fill in forms, design, images) produce higher conversions and are more cost effective.
N-dimensional Unlimited dimensions.
Naked Links A posted and visible link in the text of a web page that directs to a web site.
Natural Search Keywords Keywords that generate non-paid search results in a search engine. Depending on the search engine, Natural Search Keywords display neither at the top nor at the right-side column of the search results. See Paid Search Keywords.
Natural Search Page Ranking The pages of natural search results shown on search engines. For example, if you search for avon renew on Google, a page of results is shown (in Google, they show 10 results per page by default and as recommended for search speed). This is page one. You can scroll to the bottom and then click to view the next page of results from Google, which would be page two.
Navigation Describes the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.
NCSA NCSA stands for the National Center for Supercomputing Applications. The NCSA developed several imporant web protocols and software systems, including the standard logging type used by Apache NCSA Extended Combined.
Negative Keywords Filtered-out keywords to prevent ad serves on them in order to avoid irrelevant click-through charges on, for example, products that you do not sell, or to refine and narrow the targeting of your Ad Groups keywords. Microsoft adCenter calls them excluded keywords. Formatting negative keywords varies by search engine; but they are usually designated with a minus sign.
Netscape Plug-ins This SiteCatalyst report lets you learn which plug-ins are used by the visitors to your site (available only for Netscape). This information is especially useful if your web page has content that requires a specific plug-in.
Network A group of two or more computer systems linked together. There are many types of computer networks, including: Local-Area Networks (LANs), where the computers are geographically close together (in the same building). WideArea Networks (WANs), where
New Methods of Web Analysis Some Polish academics contacted me withradical ideasformuchmore accurate methods of analysing websites. This article proposes a paradigm shift in how we see web analysis. At the time this generated a great deal of discussion, but nothing came of it. I suspect this is because it would have made all existing systems obsolete. I am convinced that one day this is what well do. Web Analytics Paradigm Shift
New visitor Google Analytics records a visitor as new when any page on your site has been accessed for the first time by a web browser. This is accomplished by setting a first-party cookie on that browser. Thus, new visitors are not identified by the personal information they provide on your site, but are rather uniquely identified by the web browser they used.
Newsletter Campaigns Newsletters are a novel way of keeping in touch with your target audience. Outsource2india can help you put together effective newsletters on a regular basis.
Next Pag SiteCatalyst report that provides detailed site path analysis by pinpointing where your visitors go within your site after leaving any given page on your site. For example if you want to find where your visitors go after your home page, this report will show you the top five pages your visitors go to after leaving your home page.
Next Page Flow SiteCatalyst report that graphically illustrates two levels of the most popular next pages that your visitors view following the selected page. The report also highlights when visitors exit your site.
NIC Network Interface Card. A piece of hardware which plugs into a computer and provides a network interface to the appropriate protocol, usuallyEthernet.
NNTP Network News Transport Protocol. A protocol used to transfer information to and from newsgroups.
No Follow No Follow is an attribute webmasters can place on links that tell search engines not to count the link as a vote or not to send any trust to that site. Search engines will follow the link, yet it will not influence search results. No Follows can be added to any link with this code: rel=nofollow.
No Referral The (no referral) entry appears in various Referrals reports in the cases when the visitor to the site got there by typing the URL directly into the browser window or using a bookmark/favorite. In other words, the visitor did not click on a link to get to the site, so there was no referral, technically speaking.
No Script Tag The noscript element is used to define an alternate content (text) if a script is NOT executed. This tag is used for a browser that recognizes the < script > tag, but does not support the script in it.
Node A single computer connected to a network.
Non-referrals Visitors who arrive at a site by typing a domain into an address bar, using a bookmark, or clicking on an emailed URL. See alsoreferrals.
OCR Organic Click Rate. See alsoPPC.
ODBC Open Database Connectivity.This interface standard provides a common application programming interface (API) for accessing databases. This gives users access to data that is created with other software. For example, using Webtrends ODBC connectivity, you can export Webtrends Report data into a Microsoft Access database.
Offline The state of being disconnected from a network.
on-demand indexing A feature that lets you have selected pages on your website indexed within 24 hours. To learn more, seeGetting Started.
On-demand service Webtrends Marketing Lab is available as both an on-demand service and a software solution.
On-site web analytics technologies Many different vendors provide on-site web analyticssoftwareandservices. There are two main technological approaches to collecting the data. The first method,logfile analysis, reads thelogfilesin which the web server records all its transactions. The second method,page tagging, usesJavaScripton each page to notify a third-party server when a page is rendered by aweb browser. Both collect data that can be processed to produce web traffic reports.In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as clickheat mapping, or other custom metrics as needed.
Online Reputation Management (ORM) The act of monitoring, addressing or mitigating undesirable search engine results or mentions in online media for a company or product. Techniques include generating new content and creating posts on existing content.
Online Connected to a network.
OpenSearch A collection of technologies that allow publishing of search results in a format suitable for syndication and aggregation. It is a way for websites and search engines to publish search results in a standard and accessible format. Originally developed
OpenSocial A common API for social applications across multiple websites. With standard JavaScript and HTML, developers can create applications that access a social networks friends and update feeds. For more information, visit theOpenSocial site.
operating system versions The versions of the operating systems your visitors use.
OPML Outline Processor Markup Language. OPML is a type of XML format that was originally developed for defining ordered lists of elements or outlines, but it is now also commonly used for web feeds. You can learn more about OPML by reading itsdocumentation. As for learning more about how it is used in Custom Search, seeSelecting Sites to Search.
Opt-in This permission-based email communication requires customers to verify the opt-in method before their e-mail addresses can be used to communicate with them.
Optimization Testing Testing is integral to the running of a successful website, as without experimenting, no one can tell what is really working.
Order Confirmation Number A unique identifier for this particular purchase transaction from this particular user. This number is generated and then stored as part of the permanent record of the purchase.
Order ID A unique identifier assigned to a customer order.
Order Tracking The process of tracing the status of particular order placed by a customer with an online store.
Order A record of a request for goods or services by a customer.
Organic Results Listings on SERPs that were not paid for; listings for which search engines do not sell space. Sites appear in organic (also called natural) results because a search engine has applied formulas (algorithms) to its search crawler index, combined with editorial decisions and content weighting, that it deems important enough inclusion without payment. Paid Inclusion Contentis also often considered organic even though it is paid advertising because paid inclusion content usually appears on SERPs mixed with unpaid, organic results.
Organic Search Listings Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid Inclusion Contentis also often considered
Organic Search Rankings Search engine ranking of web pages found in SERPs.
Organic Search Users find results through unpaid search engines, unlike PPC.
Organic/Natural Listings Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered organic even though it is paid for. This is because that content usually appears intermixed with unpaid organic results.
Organization The classification to which a Domain Name belongs. Typical Suffixes are: .com = Commercial, .org = Organization, .edu = Educational, .int = International, .gov = Government, .mil = Military, net = Network
Original Referrer Customers can visit your site multiple times, and have a different referrer for each visit. The original referrer is the referrer customers used the first timethey arrived at your site.
OS (Operating System) Software designed to control the hardware of a specific data-processing system in order to allow users and application programs to employ it easily. (MacOS, Windows 95)
Other methods Other methods of data collection are sometimes used. Packet sniffing collects data bysniffingthe network traffic passing between the web server and the outside world. Packet sniffing involves no changes to the web pages or web servers. Integrating web analytics into the web server software itself is also possible.[7]Both these methods claim to provide betterreal-timedata than other methods.
Our solution We helped this customer address the problem by building an application that would parse XML reports from Google Analytics. It would then automatically create an Excel sheet from the XML file.
Our Strengths The Nabler team with their individual set of ambitions, ideas, vision and eccentricities is what we proudly claim as our strength.
Our Team Nabler is headed by Seby Kallarakkal, an IIT Graduate who strongly believes in the power of the Internet to make businesses global and sustainable. We also have a small team of Web Analysts and Software developers who work together to realize the dreams and vision that Nabler stands for.
Our Values Values define what an organization stands for and what it believes. At Nabler, good values are respected and nurtured. Every employee respects the values of the other and tries to learn from one another.
Our Vision Our vision is to nurture an organization where ethics and values are held high, where the work culture is one that every employee would cherish, where promises are kept and relationships valued above everything.
Our Work Culture Nablers work culture can be aptly described in a word unique! At Nabler, employees themselves choose a set of work discipline that helps them be efficient. Independence and flexibility are stressed upon. Creativity and originality of thoughts are most respected.
Outbound Links Links on a particular web page leading to other web pages on a different domain.
Output Controls Section of the application code that provides the user with a direct report on the status of an order.
Over Time Report Used in the Purchases, Shopping Cart and Custom Events reporting sections. Similar to the Page Views report, each of these reports displays data for one Success Metric over a specific time period, such as a day, week, month, etc.
overlay An Ajax-based screen that appears in an existing webpage.
P2P Peer-To-Peer. A network scheme in which individual computers communicate directly with each other to share files.
P3P (Platform for Privacy Preferences Project) Developed to provide a simple, automated way for individuals to gain more control over the use of personal information on Web sites they visit. P3P enhances user control by putting privacy policies where users can find them, in a form users can understand, and in a way in which they can act on what they see. (See http:// www.w3.org/P3P for more information.)
P4P Acronym for Pay for Performance, also designated as PFP. See alsoPPC Advertising.
Packet Switching The method used to move data around on TCP/IP networks. Data coming out of a machine is broken up into chunks, each chunk includes the address of where it came from, and where it is going. This enables chunks of data from many different sources to co-mingle on the same lines, and be sorted and directed to different routes by special machines along the way. This way many people can use the same lines at the same time.
Page Depth / Page Views per Session Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.
Page Duration Time spent by visitor on a web page.
Page Impression SeeImpression.
Page Naming Tool The Page Naming Tool may be used change page names as they appear in SiteCatalyst, or in other words, to give pages friendlier names. This tool allows you to change the displayed page name rather than the value of the pageName variable, which may improve the readability of your reports.
Page Naming Strategy Omniture uses during SiteCatalyst implementation to determine how a web page name will be displayed in SiteCatalyst reports, for example, the page URL can display (www.mysite.com) or a friendly name can display (Electronics).
Page Not Found The 404 or Not Found Error Message is an HTTP standard response code indicating that the client was able to communicate with the server, but the server either could not find the file that was requested, or was unwilling to fulfill the request for it and did not wish to reveal the reason why.
Page page views per visit Average number of pages viewed during a visit. Calculated by dividing the number of Page Views by the number of Visits.
Page Summary SiteCatalyst report that collects and organizes page-specific information about a single page and presents it in a single report.
Page tagging Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or Web bugs. In the mid 1990s,Web counterswere commonly seen these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits. Cookie acceptance rates vary significantly between web sites and may affect the quality of data collected and reported.Collecting web site data using a third-party data collection server (or even an in-house data collection server) requires an additionalDNSlook-up by the users computer to determine the IP address of the collection server. On occasion, delays in completing a successful or failed DNS look-ups may result in data not being collected.With the increasing popularity ofAjax-based solutions, an alternative to the use of an invisible image, is to implement a call back to the server from the rendered page. In this case, when the page is rendered on the web browser, a piece of Ajax code would call back to the server and pass information about the client that can then be aggregated by a web analytics company. This is in some ways flawed by browser restrictions on the servers which can be contacted withXmlHttpRequestobjects. Also, this method can lead to slightly lower reported traffic levels, since the visitor may stop the page from loading in mid-response before the Ajax call is made.
Page Tags Tags are JavaScript codes embedded in the web page to be executed by the browser. Tags are used to generate log files used by certain Web Analytics Tools.
page title The titles of your web pages as you have defined them. Yahoo! Web Analytics enables you to assign each web page a unique name for the purposes of reporting. If you do not define a page name, Yahoo! Web Analytics will use that pages HTML title tag in the reports.
page URL The URLs of your web pages.
Page Value SiteCatalyst report that shows you how much certain pages participated in generating revenue. For events, the Page Value Report uses allocationmetrics.
Page View Duration / Time on Page Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view unless they record a page close event.
page view An instance of a visitor loading a particular web page from your site. For example, if someone visits your homepage, we count a page view for that page. Compare toclick,visit, andunique visitor.
Page Viewed by Key Visitors SiteCatalyst report that lists all of the pages of your web site that have been visited by the key visitors you have specified. Key visitors are defined by entering the domain or IP address of the groups you would like to track. You may enter up to five key visitor groups.
page views % Percentage of page views.
page views per unique visitor Average number of pages viewed by a daily unique visitor. Calculated by dividing the number of page views by the number of daily unique visitors.
Page Views Used to convey relative popularity of pages within your site. Number of pages successfully loaded from your site for visitors. This excludes error pages and views by search engine robots/spiders.
Page A single file on an organizations web server, or any iteration of how the file is presented on the organizations web site.
PageMaps Structured data format Google created to enable website creator to embed data and notes in their webpages. Unlike other structured data formats, PageMaps does not require you to follow standard properties or terms, or even refer to an existing vocabulary, schema, or template. You can just create custom attribute valuess that make sense for your website. To learn more, seeProviding Structured Data.
pageName Variable The pageName variable is used to identify each page that will be tracked on the site. If the pageName variable is not populated with a defined value like Home then SiteCatalyst will record the URL as the page name.
PageRank (PR) PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a pages rankings.
Pages per Visit This tells you the average number of pages that get viewed during each visit. Higher numbers indicate that your visitors read multiple pages before they leave.
pageType Variable The pageType Variable is used only to designate a 404 Page Not Found Error Page. It only has one possible value, which is errorPage.
pageURL Variable The pageURL variable overrides the actual URL of the page in cases where the URL of the page is not the URL that you would like reported in SiteCatalyst.
Pageview A page is defined as any file or content delivered by a web server that would generally be considered a web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.), and plain-text pages. It also includes sound files (.wav, .aiff, etc.), video files (.mov, etc.), and other non-document files. Only image files (.jpeg, .gif, .png), javascript (.js) and style sheets (.css) are excluded from this definition. Each time a file defined as a page is served, a pageview is registered by Google Analytics.
Paid Inclusion Refers to the process of paying a fee to a search engine in order to be included in that search engine or directory. Also known as guaranteed inclusion. Paid inclusion does not impact rankings of a web page; it merely guarantees that the web page itself will be included in the index. These programs were typically used by web sites that were not being fully crawled or were incapable of being crawled, due to dynamic URL structures, frames, etc.
Paid Search Detection SiteCatalyst utility that configures rules that SiteCatalyst can use to determine if specific search engines were paid (your company paid a fee for the search engine to list your site), and allows SiteCatalyst to identify the keywords that were used on a paid search engine. The marker is determined by the client; it must be in the query string, and is case-sensitive.
Paid Search Keywords Keywords that return high visibility search results in a search engine. The results are displayed at the top of the results or in a special report for paid keywords.
Parameters These are located in the URL immediately after a question mark and followed by an equal sign and a return value, known as name=value.
Partial Shipment A process in which a store ships / provides only some of the goods / services in a single order. Therefore, the PostAuth amount would be less than the amount of the approved PreAuth for the order.
Participation Participation metrics assign full revenue credit to each page used to generate the revenue. In the example above, the visitor navigates through five pages of your site, which results in a $10,000 purchase. The participation metric gives $10,000 credit to each page used in the purchase process. If any events have participation enabled, then the pages participating in the event also have participation enabled.
Password Maintenance Procedures and processes used to establish and maintain the password portion of the authentication service that allows access to application systems.
Password A password is the word or code used to authenticate a user on the Google Analytics administration or reporting system, or any other protected system. It is advisable to use passwords that are difficult to guess, such as those containing numbers or symbols.
Path Analysis Analysis on how visitors traverse through the website. Gives valuable information to check if they follow the intended site navigation etc.
Path A Path is defined as a series of clicks resulting in distinct pageviews. A Path cannot contain non-pages, such as image files. Each step in a path will have a name, such as index.html.
Pathfinder Wizard The wizard used to generate the Pathfinder Report in SiteCatalyst.
Pattern Builder Canvas Second part of the Pathfinder Wizard in the Pathfinder Report that enables you to drag-and-drop desired items for display in the report.
Pattern Builder The first step in the Pathfinder Wizard, which enables you to select pattern type that will display a template to specify a type of path.
Pay Per Call A model of paid advertising similar to Pay Per Click (PPC), except advertisers pay for every phone call that comes to them from a search ad, rather than for every click-through to their web site landing page for the ad. Often higher cost than PPC advertising; but valued by advertisers for higher conversion rates from consumers who take the action step of telephoning an advertiser.
pay per click (also ‘cost per click’) An advertising model in which the advertiser pays a certain amount to the publisher each time the advertisers ad is clicked from the publishers site.
Pay-per-click (PPC) Outsource2indias PPC services can help you have a good online paid advertising strategy. We identify the most relevant keyword that you need to pitch for and the most profitable online platforms to advertize on. The PPC model has worked really well for companies as they need to pay for the ads posted on major search engines as and only when their ads are clicked by visitors. Apart from paid search marketing services, Outsource2india also provides affiliate marketing services.
Pay-per-click An advertising model in which the sponsor (advertiser) pays a certain amount to the publisher each time the sponsors ad is clicked. Also referred to as cost-per-click.
Payment Gateway Computer system that acts as a mediator between a merchant account and an online shop. The payment gateway authenticates payment card information and manages real-time charging from a payment card.
PCRE Initialism for Perl-compatible regular expressions. Seeregular expressions.
PDA Personal Digital Assistant. A kind of electronic Filofax with email capability.
PDF Portable Document Format. File format developed by Adobe Systems to allow for display and printing of formatted documents across platforms and systems. PDF files can be read on any system equipped with the Acrobat Reader software, regardless of whether or not your computer has the software that the document was created in.
PEF Personal Experience Factor is the customers interaction with your website, advertising, or brand.
Performance Indicators SeeKPIs.
Performance-based Advertising PPC and Affiliate Marketing are examples of performance-based advertising. In 2008 this accounted for 50% of all online ad spend. There are advantages for advertisers and publishers with performance-based advertising, but publishers need to change their approach and train their sales staff. The Rise of Performance-based Advertising
Perl-compatible regular expressions. Seeregular expressions.
Persistent Cookies A cookie (text file) that stays on a visitors computer between visits so that Omniture can identify the visitor in subsequent visits.
Personas These are people types or sub-groups that encompass several attributes, such as gender, age, location, salary level, leisure activities, lifestyle characteristics, marital/family status or some kind of definable behavior. Useful profiles for focusing ad messages and offers to targeted segments.
PFP Acronym for Pay for Performance; also designated as P4P. See also PPC Advertising.
PIE Persistent Identification Element is a type of tag that is attached a users browser, providing a unique ID similar to traditional cookie coding.
PIN A unique number used to authorise a bank or credit card.
PKI Public Key Infrastructure. A mechanism for secure communications over a network or the internet.
Platform A platform is a specific computer hardware and software operating system combination that represents a specific users configuration and method of accessing the Internet. Common platforms include Windows NT/x86 (Microsoft Windows NT on a standard Intel-type PC), Mac PPC (Macintosh with Power PC processor), Red Hat Linux 6.1 x86 (Linux on a standard Intel-type PC).
Plug-In A plug-in is a piece of software that enhances the capabilities of an application.
PMML (Predictive Modeling Markup Language) An effort by the Data Mining Group (DMG) to make predictive models interchangeable. PMML is based on XML. It supports a number of different statistical predictive model types.
POA Point of Action is the location of a conversion event.
POC Percentage of Completion or Proof of Concept
Podcasts A podcast is a media file that is distributed over the internet using syndication feeds, for playback on portable media players and personal computers. Like radio, it can mean both the content and the method of syndication. The latter may also be termed podcasting. The host or author of a podcast is often called a podcaster.Source: Wikipedia
Point-in-time services Point-in-time services occur when customers are directed to your website to perform a well-defined task at a specific, often event-driven, time. Examples include payment for utility bills, product registrations, technical support, and customer satisfaction surveys.
Point-Of-Sale A facility, such as a web form, through which an online merchant accepts new customer orders.
POP3 Post Office Protocol 3. A protocol used by email systems to retrieve messages from a mail server.
Popup Blocker Detection Plug-in The Popup Blocker Detection Plug-in determines the number of visits where a popup blocker is enabled or disabled.
POS Point of sale, the physical or virtual checkout.
Position Preference A feature in Google AdWords and in Microsoft adCenter enabling advertisers to specify in which positions they would like their ads to appear on the SERP. However, it does not provide a position guarantee.
Position In PPC advertising, position is the placement on a search engine results page where your ad appears relative to other paid ads and to organic search results. Top ranking paid ads (high ranking 10 to 15 results, depending on the engine) usually appear at the top of the SERP and on the right rail (right-side column of the page). Ads appearing in the top three paid-ad or Sponsored Ad slots are known as Premium Positions. Paid search ad position is determined by confidential algorithms and Quality Score measures specific to each search engine. However, factors in the engines position placement under some advertiser control include bid price, the ads CTR, relevancy of your ad to searcher requests, relevance of your click-through landing page to the search request, and quality measures search engines calculate to ensure quality user experience.
Possible “Failed” codes are 400 = Failed: Bad Request 401 = Failed: Unauthorized 402 = Failed: Payment Required 403 = Failed: Forbidden 404 = Failed: Not Found 500 = Failed: Internal Error 501 = Failed: Not Implemented 502 = Failed: Overloaded Temporarily 503 = Failed: Gateway Timeout
Possible “Success” codes are 200 = Success: OK 201 = Success: Created 202 = Success: Accepted 203 = Success: Partial Information 204 = Success: No Response 300 = Success: Redirected 301 = Success: Moved 302 = Success: Found 303 = Success: New Method 304 = Success: Not Modified
Post There are two methods to send HTML form data to a server. GET, the default, will send the form input in an URL, whereas POST sends it in the body of the submission. The latter method means you can send larger amounts of data, and that the URL of the form results doesnt show the encoded form.
PostAuth A transaction that converts a PreAuth transaction into a Captured state for settlement. In the case of partial shipments, the PostAuth amount may be less than the PreAuth amount. PostAuths are usually initiated after purchased goods have been shipped. See alsoAuthandPreAuth.
Postmaster The person at an ISP, or company, in charge of email services.
Powerful Dynamic Filters Sawmill allows dynamic segmentation of reports through its advanced filtering capabilities. Simple one-click zoom filters provide easy zooming into any item appearing in an report. For more advanced dynamic filtering, Sawmill provides advanced Boolean (AND/OR/NOT) selection based on multiple criteria, including wildcards and regular expressions. Log data can also be filtered on import using Log Filters, which use Salang, Sawmills build-in scripting language, for extremely flexible filtering and conversion.
PPC Advertising Acronym for Pay-Per-Click Advertising, a model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page on the advertisers web site. PPC ads may get thousands of impressions (views or serves of the ad); but, unlike more traditional ad models billed on a CPM (Cost-Per-Thousand-Impressions) basis, PPC advertisers only pay when their ad is clicked on. Charges per ad click-through are based on advertiser bids in hybrid ad space auctions and are influenced by competitor bids, competition for keywords and search engines proprietary quality measures of advertiser ad and landing page content.
PPC Management The monitoring and maintenance of a Pay-Per-Click campaign or campaigns. This includes changing bid prices, expanding and refining keyword lists, editing ad copy, testing campaign components for cost effectiveness and successful conversions, and reviewing performance reports for reports to management and clients, as well as results to feed into future PPC campaign operations.
PPC Acronym for Pay Per Click. See also PPC Advertising.
PPCSE Acronym for Pay-Per-Click Search Engine.
PPP Pay-Per-Performance. A method of remuneration in online advertising.
PreAuth A transaction type in which a cardholders account is verified to be in good standing, that is, the card is valid, is within its limit, and any applicable Address Verification Service checks have been performed and approved. If the verifications are approved, the total amount of the order is reserved against the cardholders account balance. PreAuths are used if goods are to be physically shipped or in other cases for which the merchant must first verify whether the order can be fulfilled. An approved PreAuth is followed by a PostAuth, which prepares it for settlement. See alsoAuthandPostAuth.
Precede Pattern Pattern in the Pattern Builder that enables you to analyze the page(s) preceding a selected page
presentation layer A set of code (such as JavaScript, PHP, JSP and ASP) that transforms the raw data into a format that is displayed to the user. In the case of Custom Search, you transform XML data into an HTML file that is presented to the end user.
Previous Page Flow SiteCatalyst report that graphically illustrates two levels of the most popular pages that your visitors view prior to the selected page. The report also highlights when visitors enter your site.
Previous Page SiteCatalyst report that provides detailed site path analysis by showing you where visitors to each page in your site came from. For example if you have a features page, this report will show you the top five pages your visitors came from to get to your features page.
Primary Server Calls In multi-suite tagging, it is the first call to the Omniture servers. Any subsequent calls to the Omniture servers are charged at a price determined in the clients contract. For example, if s_account=abc,123 the call to abc is the primary server call.
Prior Unique Visitor A Prior Unique Visitor is defined as a unique visitor to the website that returned during the specified Date Range after previously visiting your site, as identified by tracking devices such as cookies.
Privacy Policy Omnitures official statement on the type of information collected on a site, how the information will be used, how the person can access this data and the steps for having the data removed. A privacy statement will also usually include information regarding systems that are in place to protect the information of web site visitors.
private Page Map A PageMap with data protected by an AccessKey. Private PageMap data cannot be returned in XML unless the AccessKey is specified by thepgmpkparameter of the search URL. To learn more, seeProviding Structured Data.promotionA specially created result that appears at the top of the results page. It associates a created result with a pre-defined set of query terms.
Processes Almost Any Log File Sawmill can process the text log files generated by all popular devices and servers, in over 700 formats. If you want to analyze a log in a different format, Sawmill also lets you specify a custom log format. If your log is generated by publicly-available software, we can do this for youjust email a sample of your log file to sawmill@flowerfire.com, and we can write you a log format file that you can plug right in to your copy of Sawmill.
Processing Controls And Edits Processing controls and edits are sections of application or operating system code that focus on ensuring the integrity of the interaction with the user. An example of this type of code would be code that would ensure that all required changes to a set of databases were made as part of a transaction.
product revenue Total value of the product revenue.
product units Number of product units purchased by your visitors.
product views Number of times your products were viewed.
Product One of several values contained in the products variable; i.e., products=category; product; quantity; price;
products Variable The products variable is used for tracking multiple products and product categories as well as purchase quantity and purchase price, and event serialization and merchandising.
Professional Services See Client Services.
Profile A Profile is a set of rules governing the production of a set of Google Analytics reports from log file data. Generally, there will be one Profile per domain/URL (e.g., www.googleanalytics.com). However, there can be any number of Profiles for any one source, as each may have different rules for exclusion or inclusion of certain log data elements.
project Yahoo! Web Analytics uses the term project to denote a tracked web property (i.e., a web site). A project is defined by the unique tracking code that you embed in your web pages. The reporting interface groups all pages tracked with that code into one set of statistical reports. You may also track pages from multiple domains within the same project, or even divide one website into multiple projects.
Promotion A message issued in behalf of a product, cause, idea, person, or institution.
Property Sub-groups or subsections of channels. For example, assume a Web site has two channels: news and weather. The news channel may then have the following four sub-groups, or Properties: national, local, sports and politics.
propN Variable Property (prop) variables are used for building custom reports within SiteCatalysts Traffic Module for pathing reports, or in correlation reports.
Protocol A set of rules governing the transmission and reception of data.
Psychographics Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to the factual characteristics. See alsodemographics.
Public Domain Signifies that copyright holders have either donated their products to the public, or copyright has expired. If something is in a public domain, you can use it without infringing any rights.
Purchase Event A success event in which a visitor to your site purchases a product.
Quality Index For details, please see Quality Score
Quality Score A number assigned by Google to paid ads in a hybrid auction that, together with maximum CPC, determines each ads rank and SERP position. Quality Scores reflect an ads historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google. Yahoo! refers to the Quality Score as a Quality Index. And both Google and Yahoo! display 3- or 5-step indicators of quality evaluations for individual advertisers.
Query Parameter Any VARIABLE=VALUE pair that follows the question mark (?) in a URL. Google Analytics receives campaign information from query parameters appended to destination URLs. For example, the URL http://www.example.com/search?q=foo contains the query parameter q=foo.
Query String Parameter Alphanumeric value that uniquely identifies each element and its exact placement on the Internet that ultimately brings an end user to your website. The query string parameter is usually offset by a question mark (?) in the URL. For example, the URL http://www.mysite.com?cid=12345 contains a query string parameter of 12345. Also see Query String.
query string The part of a URL that is displayed after the question mark. It is composed of a series of field-value pairs and contains data to be passed to web applications.
Query String The text data following the ? in a URL. It is the part of a URL that conveys parametric data to the server.
query term The search term that would trigger apromotion.
Query Token A query token is a special character in URL that differentiates the main URL from the specific query. For example, in this URL: http://www.google.com/search?q=analytics the query token is the question mark.
Query The keyword or keyword phrase a searcher enters into a search field, which initiates a search and results in a SERP with organic and paid listings.
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Rank How well positioned a particular web page or web site appears in search engine results. For example, if you rank at position #1, youre the first listed paid or sponsored ad. If youre in position #18, it is likely that your ad appears on the second or third page of search results, after 17 competitor paid ads and organic listings. Rank and position affect your click-through rates and, ultimately, conversion rates for your landing pages.
RDFa Resource Description Framework in attributes is a standard W3C specification with attributes that extends XHTML to include semantic metadata. See alsostructured data format.
Reach Reach can be defined as the probability of gaining the attention of your prospective visitors
Rear-View Mirror Metrics Metrics that measure what has occurred. For example campaign response metrics are such metrics that tell you how a campaign performed.
Recency The number of days since a visitors most recent visit during a reporting period. See alsofrequency.
Reciprocal Link Two different sites that link out to each other. Also referred to as Cross Linking.
redirect URL redirection. A method for making a web page available under another URL.
Referral Errors A referral error occurs whenever someone clicks on a link that points to your site but that contains a reference to a non-existent page or file. This action usually results in a 404 Not Found-type error.
Referral site used to determine the source of your web traffic and is defined as the site URL or title where your visitors came from.
Referrals A referral occurs when any hyperlink is clicked on that takes a web surfer to any page or file in another website; it could be text, an image, or any other type of link. When a web surfer arrives at your site from another site, the server records the referral information in the hit log for every file requested by that surfer. If a search engine was used to obtain the link, the search engine name and any keywords used are recorded as well.
referrer Variable The referrer variable may be used to restore lost referrer information.
Referrer The URL of an HTML page that refers visitors to a site.
referring domain Domains that refer visitors to your website.
Referring Sites These visits came to you by clicking a link on another site.
referring URL The URLs of the domains that referred visitors to your website. Also called referrer.
refinement label A label that appears as links at the top of the search results page. The label is applied to the search engine only when users click the refinement link. For contrast, seesearch engine label. To learn more, seeHelping Your Users Refine Their Searches.
refinement link A link that appears at the top of the search results page. Users can click a refinement link to to narrow their searches. To learn more, seeHelping Your Users Refine Their Searches.
refinement A way to categorize sites by topics. You can create refinement labels that you associate with sites; refinement links then appear at the top of your search results page, and users can click them to narrow down their searches. To learn more, seeHelping Your Users Refine Their Searches.
region / state code Your visitors local regions.
Regular Expressions Regular Expressions are tools defined by the POSIX specification used to match text strings based on rules invoked by special characters, such as asterisks (*). Regular Expressions are powerful tools and should be fully understood before use. For more information, please see the IEEE site .
Relationship Marketing Relationship marketing is a type of marketing that traces its roots to direct response marketing. It emphasizes building long-term relationships with customers rather than individual transactions. It requires understanding customer needs as they go through life cycles of interacting and purchasing from organizations, and requires that marketers accurately determine customer intent in order to provide them the right message at the right time.
Relevance The concept Relevance is related to the PPC advertising. Relevance is a measure of how closely your ad title, description, and keywords are related to the search query and the searchers expectations.
Repeat Session This is a session for which the visitor could be tracked as unique and as having been to the site before this session during the current Date Range .
Repeat Visitor A visitor who has visited your website before. A higher percentage of returning users is good news for your website since it shows that they are interested in your products, services or content.
Report Accelerator The Report Accelerator caches data for up to 30 minutes in order to speed up report generation times.
report cache The report cache lets you store the most recently accessed reports andKPIsand serves them from the cache to all account users. This caching results in considerably faster report loading times. Report caching can be configured at the project level.
Report Suite The report suite is the most fundamental level of segmentation in SiteCatalyst reporting. You can set as many report suites as your contract allows. Each report suite refers to a dedicated set of tables that are populated in Omnitures collection servers. A report suite is identified by the s_account variable in your JavaScript code. By defining a business segment as a report suite, you can view SiteCatalysts full set of reports within the report suite.
Report A report set is a distinct Google Analytics report about one particular web site, part of a web site, or content group. A report set will have all of Google Analytics reporting features dedicated to the analysis of itself only. Generally, one report set is defined for each web site, though more than one can be configured.
Report-specific Success Metrics Refers to elements that apply only to the report you are viewing. They can also be described as happens events, such as the number of times a product is viewed (Product Views) or a campaign is clicked (Click-throughs). These metrics appear at the bottom of the Item Summary report and are also displayed in the Conversion Base reports when selected from the Success Metrics menu.
Reportlet ± Canvas Builder Wizard in SiteCatalyst that lets you generate any SiteCatalyst report without having to navigate through the list of available reports.
Request URI A request URI identifies a page or a set of pages on your website by the path and/or query parameters. For instance, if www.example.com is developed in static HTML and it has a page on that site called about.html located in a sub-directory on the site, the request URI for that page might be /company/information/about.html. On the other hand, if example.com is developed in php, the request URI for that page might look like /pages.php?topNav=Company&sideNav=about&page=about.php. You can use this field to refine report data by a known request URI for a single page or a set of pages. Results are returned for all pages that match your indicated string. For example, you could enter /company/about/ to include or exclude all pages in the about directory of the company website.
Retention This refers to your customer buying from you again Campaign analysis consists of tracking, measuring and optimizing website visitor traffic and reach and acquisition initiatives. Campaign analytics is an integral part of the overall web analytics process because a major part of the online budget is invested in getting visitor traffic to the website. At Outsource2india, we can help you optimize your marketing campaign spend by tracking and measuring the effectiveness of the campaigns at the broad level to the key phrase or creative level. Web visitor traffic acquisition types can be categorized into offline and online channels. The following is a list of offline and online channels: Online channels:PPC, Banners, PR/social media initiatives, Emails and affiliate programs Offline channels:Television, Radio, Print, POS advertisements, Direct mails, OOH media etc
Return Code The return status of the request which specifies whether the transfer was successful and why.
Return Frequency SiteCatalyst report that shows the number of days between repeat visits from your visitors.
Return on Investment (ROI) (Revenue Cost) / Cost, expressed as a percentage. For example, if an investment of $150 was made for advertising, and led to $500 in sales, the ROI would be: ($500 $150) / $150 = 2.33 or 233%
Return Visitor A visitor who can be identified with multiple visits, either through cookies or authentication.
returning (returning visits, returning campaign visits) Number of returning visits to your website from visitors who first visited the site though a campaign and then returned, regardless of whether the return visit was campaign or non-campaign generated. Any returning visits will be counted for the campaign that generated the visitors first visit.
Returning Sessions Returning Sessions represents the number of times unique visitors returned to your website during a specified time period.
Revenue In versions of Google Analytics that support e-commerce reporting, the term Revenue is used in place of whichever local currency is being used, since Google Analytics supports currencies other than the US dollar. Revenue tabs appear on several reports as a data display option when appropriate.
Reverse DNS Name resolution software that looks up an IP address to obtain a domain name. It performs the opposite function of the DNS server, which turns names into IP addresses.
Revshare / RevenueSharing A method of allocating per-click revenue to a site publisher, and click-through charges to a search engine that distributes paid-ads to its context network partners, for every page viewer who clicks on the content sites sponsored ads. A type of site finders fee.
RF-ID tags Radio Frequency Identity Tags. Smart tags on stock items that can be read by handheld devices for monitoring stock movements.
RFM Analysis Recency, Frequency, Monetary analysis.
RichMedia Media with embedded motion or interactivity. A growing option for PPC advertisers as rates of broadband connectivity increases.
Right Of Withdrawal The period within which a consumer can legally withdraw, or change their mind, about a purchase made or contract entered into. A new European directive defines this period as seven days.
RightNow Technologies Organization with whom Omniture partners in order to help track customer service.
RightRail The common name for the right-side column of a web page. On a SERP, right rail is usually where sponsored listings appear.
ROAS (Return on ad spend) A determination of the effectiveness of your ad spending. (Sales / ad costs)
ROAS : Return on Advertising Spending
Robots.txt A text file present in the root directory of a website which is used to direct the activity of search engine crawlers. This file is typically used to tell a crawler which portions of the site should be crawled and which should not be .
ROI (Return on Investment) (Revenue Cost)/ Cost, expressed as a percentage.
Role-based Authentication Sawmill supports role-based authentication, allowing you to control in detail what your Sawmill users have permission to do. You can create roles with varying degrees of permissions (e.g., permissions only to view reports for specific profiles; or permissions to edit but not delete Log Filters), and assign each user to one or more roles.
ROMI Return on Marketing Investment
Rotating Log Files Rotating log files is the process of ceasing to write to a particular log, renaming the file (usually by appending the date), possibly moving it to another directory, and then instructing the web server software to open a new log file for writing. The primary reason to do this is to keep the size of log files in check and to ensure that Urchin has processed all available data. To actually complete the log rotation, some web servers, like IIS, must be restarted (stopped/started).
RSA Encryption A public-key encryption technology developed by RSA Data Security, Inc, based on the fact that there is no efficient way to factor very large numbers. Deducing an RSA key, therefore, requires an extraordinary amount of computer processing power and time. The RSA algorithm has become the de facto standard for industrial-strength encryption, especially for data sent over the internet. It is built into many software products, including web browsers.
RSS Aggregator A client software that uses web feed to retrieve syndicated web content such as blogs, podcasts, vlogs, and mainstream mass media websites, or in the case of a search aggregator, a customized set of search results.Such applications are also referred to as RSS readers, feed readers, feed aggregators, news readers or search aggregators. These have been recently supplemented by the so-called RSS-narrators [such as TalkingNews or Talkr] which not only aggregates news feeds but also converts them into podcasts
RSS Really Simple Syndication is a type of web syndication used by news sites and weblogs which provides summaries of information with links to the complete content. (Note: Webtrends offers anRSS feedfor its Resource Center.)
s_account Variable The s_account variable determines the report suite where data will be stored and reported in SiteCatalyst. If sending to multiple report suites (multi-suite tagging) s_account may be a comma-separated list of values.
Sampling In statistics, the selection of individual observations intended to yield knowledge about a population, especially for the purposes of statistical inference.
San Jose Data Center One of Omnitures centers in San Jose, California, where web analysis data is collected and stored.
Sandwich Pattern Pattern in the Pattern Builder that enables you to analyze the page(s) between two pages
Scalability The ability of a computer application or product or indeed a website to continue to function well (or even better) as it is altered in size to meet customers needs.
Scalable Quality of an implementation that allows it to grow as the usage of the service increases.
Scenario Analysis A report showing activity at each step of a pre-defined scenario.
Scheduled Report A scheduled report is a SiteCatalyst report that is sent to you electronically (usually via email or FTP) based on metrics that you can select through a wizard in the SiteCatalyst interface.
score Determines how intensely a label should be applied to a site. The score, which is applied to an individual annotation, tempers or reverses the influence of the weighted labels. It adds another layer of granularity to the fine-tuning of the ranking. To learn more, seeChanging the Ranking of Your Search Results.
Screen Resolution The size of the monitor and/or screen display settings.
Script SeeJavaScript.
Search Analytics Analyzing search terms and behavior of visitors using the website search engine.
Search element An object that you can embed in your webpage. It shows the search box and search results together in the same webpage that the reader is viewing. When your users do searches, they are not taken to another webpage, unless they click links in the results section. If your users remain in the same page, they can close the results section and resume reading the webpage. See alsoWeb Elements.
search engine label A label that Custom Search uses to associatecontextspecifications withannotations. The context file includes labels that identify the search engine, and you tag each site in the annotations file with the search engine labels. Custom Search displays search results according to how sites had been annotated with these labels. Search engine labels are also calledbackground labels, becausein contrast torefinement labels,which are visible to the users and appear in the results pagesearch engine labels run in the background and are invisible to users. To learn more about search engine labels, seeChanging the Ranking of Your Search Results.
Search Engine Marketing (SEM) :The act of marketing a web site via search engines, whether this be improving rank in organic listings (search engine optimization), purchasing paid listings (PPC management) or a combination of these and other search engine-related activities (i.e. affiliate programs, shopping feeds or link development).
Search Engine Marketing Public Relations (SEM PR) The art of leveraging traditional PR materials to increase visibility and traffic via a hybrid of interactive PR strategies & tactics, including SEO, PPC and SMO. Tactics may include press release optimization and distribution, article syndication and social media outreach.
Search Engine Optimization (SEO) The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing is more commonly used as an umbrella term.
Search Engine Positioning (SEP) Synonymous with SEO, search engine positioning is the act of altering a web site to perform well in organic or natural search results
Search Engine Results Page (SERP) A page of results generated by search engines based on weighted elements in each engines algorithm. Each page typically consists of 10 URLs, with no more than 2 URLs per domain.
search engine specifications See alsocontext file.
Search Engine Submission The act of submitting specific URLs to popular search engines like Google, MSN and Yahoo! to ensure the web page gets spidered and indexed.
Search Engine A Search Engine is a program that searches documents for specified keywords and returns a list of the documents in which those keywords were found, often ranked according to relevance. Although a search engine is really a general class of programs, the term is often used to specifically describe systems like Google that enable users to search for documents on the World Wide Web.
Search Personalization The ability to personalize SERPs based on personal profile information, settings or location (IP address).
Search phrases and Search words Phrases and words that visitors typed into search engines to come to your website. These help you to target the right keywords on your website.
Search Terms The words (or phrase) a searcher enters into a search engines search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for. Also called keywords, query terms or query.
Search Words This report shows the search words and phrases that were used in search engines to reach your site. As this list grows, you will want to add missing words to your META KEYWORD tag on each page to increase search engine hits.
Secondary Server Calls In multi-suite tagging, it is the second call to the Omniture servers. Any subsequent calls to the Omniture servers are charged at a price determined in the clients contract. For example, if s_account=abc,123 the call to 123 is the secondary server call.
Secure Server A computer that handles encrypted data for secure transactions so any communications are kept private, e.g. when sending credit card details to an e-retailer.
Segment Definition Builder SiteCatalyst tool that allows you to define visitor segment filters based on visitor behavior. When submitting a Data Warehouse Request, you can apply a segment filter to the result set, which can be a significant advantage in analyzing your web site traffic.
Segment Wizard SiteCatalyst wizard that enables you to create segment definitions. See Segment Definition Builder.
Segment A grouping of customers, defined by website activity or other data, which can be used to target them effectively.
Segmentation The process of dividing data and putting it into categories for easy analysis.
Segmented A subset of the site traffic for a defined period of time, filtered in some way to gain greater analytical insight: e.g., by campaign (e-mail, banner, PPC, affiliate), by visitor type (new vs. returning, repeat buyers, high value), by referrer.
SEM Search Engine Marketing is a means to increase the visibility of a website in search engine results pages.
SEO Management See Search Engine Optimization
SEO Search Engine Optimization is the improvement of rankings for relevant keywords in search results by adjusting website structure and content to make them more easily read and understood by a search engines software programs.
Seriousness of usage Assume you need some important information from the web, will you prefer your desktop or the mobile? The answer will mostly lean towards the former. This directly reflects the behavior of most internet users; we are not challenging the use of mobiles for collecting serious information but merely suggesting upon the preferences of a user when looking for serious information. This behavior implies that the quality of browsing on the desktop platforms is higher compared to the mobile platform. The point here is the sustained focus of the user, which is more on desktops rather than mobiles.
Server Error A fault occurring at the computer hosting information. See alsoreturn code.
server Variable The server Variable is used to show either the domain of a web page (to show which domains people come to) or the server serving the page (for a load balancing quick reference). The server Variable is used to populate the Most Popular Servers Report in SiteCatalyst.
Server A computer program that provides services to other computer programs in the same or other computers. When taken in the context of the World Wide Web, a server serves Web pages to the requesting computer.
Service Provider SeeISP.
Session Duration Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view.
Session A specific visit to a website that ends when the user has taken no further action after a given period of time usually 30 minutes, indicating he or she is no longer at the site; sessions are also referred to as visits.
Sessionization This is the process for creating a session. Sessionization methods are ways in which you can define a session. Web Analytics solutions have multiple sessionization methods such as cookies, IP Address, IP+ Agent and so on. These methods tell the web analytics system how they should count a series of page requests from the same individual or browsing machine.
Set analytical goals Drawing clear analytical goals and then using tools, which are temporarily limited in capabilities, for capturing more accurate user information should be your mantra. This alone will get you some decent and actionable visitor information. So the key here is to set your analysis goals straight and smart and in alignment with the tools capabilities.
SET Secure Electronic Transaction. A standard that enables secure credit card transactions on the internet. SET has been endorsed by virtually all the major players in the electronic commerce arena, including Microsoft, Netscape, Visa, and MasterCard. SET provides secure communication of credit card numbers to card issuers.
setClickMapEmail Provides the power of Omniture ClickMap in HTML emails to provide insight into what links are most commonly clicked.
Settlement The process by which money is transferred between a merchant and a cardholder.
Shareware A shareware program is one you can try free of charge, though often for a limited period, or with certain features disabled. A registration fee is usually payable to continue using it. See alsoFreeware.
Shell Archive A shell archive is a collection of files that can be unpacked by using the Unix Bourne shell command interpreter /bin/sh.
Shipper (Carrier / Transporter) Organisation that handles all aspects of the delivery of physical goods.
Shop Window Site A site that advertises a companys business and provides information about its products and services, but does not have payment facilities to sell products directly.
Shopping Basket SeeShopping Cart.
Shopping Search/Feeds Shopping search engines allow shoppers to look for products and prices in a search environment for rapid and easy comparison. Premium placement can be purchased on some shopping search indices via XML feeds.
Single Access SiteCatalyst report that shows you the pages of your web site that visitors enter and exit without taking steps to view any other pages on your web site.
Single-page Visit The pages of a web site that visitorsenter and exit without taking steps to view any other pages on the web site.
Singletons The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms ofclick fraudas well as being used to calculate bounce rate and in some cases to identify automatons bots.
Site Domains Site Domains are all the valid domains (URLs) that point to a given websites. For example, the Site Domains for google.com are: www.google.com, and google.com.
Site Optimization The act of fine-tuning web site content and code to perform well in search engine results. See Search Engine Optimization.
Site Overlay is a technique in which graphical statistics are shown beside each link on the web page. These statistics represent the percentage of clicks on each link.
Site Search The business edition of Custom Search. Google Site Search lets you create search engines that do not include ads, remove Google branding (if you so choose), and have more control over how the results are presented to your users, among other things. To learn more, see theGoogle Site Search page.
Site Sections Depth SiteCatalyst report that identifies the depth at which each page within your site is visited. Depth for a page is measured by counting the number of pages viewed before that page. So, if your About Us page is the third page visited by a given visitor, its depth for that visit is three.
Site Sections Summary SiteCatalyst report that collects and organizes page-specific information about a single page and presents it in a single report.
Site statistics is suitable for Sites with low traffic, sites with minimum content, outreach sites etc
Site Statistics Get basic metrics and information on how people are using your website. You can also track visitors around your site. Top Referrers and Keywords Most Popular Content Geographic Information about the audience of your site
Site Traffic Metrics that report the number of visitors to your web site based on daily, weekly, monthly, and yearly time frames.
site Website, webpage, orURL patterndefined in yourannotations file.
Sitemap AnXMLfile that lists pages on your website. It could also include information about the webpages, such as when they were most recently updated, how frequently they change, and how important they are in relation to each other. Submitting a Sitemap of your website toGoogle Webmaster Centralhelps Google discover pages on your site, including those that Google could not find with the normal crawling process. To learn more about the XML schema, see theUsing the Sitemap Protocolpage for Webmaster Tools.
SKU Stock Keeping Units
SmartSource A trademarked technology from Webtrends. SmartSouce Data collection offers an alternative to traditional web server log file analysis, collecting information directly from the visitors browser (the client) rather than from server log files, improving data accuracy.
SmartView Webtrends SmartView is an easy-to-use visual overlay of web metrics displayed right on a web page, which you can use to analyze page performance, providing insight into page conversion, path analysis, and overall web page statistics such as unique visitor counts.
Smoothing Technique SiteCatalyst tool that displays a graphical representation of how a metric performs over time.
snippet A search result in the results page. It shows a small sample of content of the webpage. To learn more, see the Webmaster Centralblog poston the anatomy of a search result.
Social Media Marketing (SMM) Social media is the in-thing now and all marketers are falling head over heels for it. Twitter, Friendster, Digg, Facebook and a whole lot of popular social networking and social bookmarking sites have facilitated online marketing and branding in a revolutionary style. Outsource2indias social media optimization services (SMO services) will help you create and manage your online brand efficiently.
Social Media Monitoring & Analysis The process of monitoring and analyzing data generated by social media and related marketing and optimization efforts.
Social Media Optimization (SMO) A set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg This button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Social Media An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and building of shared meaning, as people share their stories, and understandings.
Software The programs, routines, and symbolic languages that control the functioning of the hardware and direct its operation. Written programs or procedures or rules and associated documentation pertaining to the operation of a computer system and that are stored in read/write memory.
Source (Campaign Tracking) In the context of campaign tracking, a source is the origin of a referral. Examples of sources are the Google search engine, the AOL search engine, the name of a newsletter, or the name of a referring web site. The UTM variable for source is utm_source.
Source Also know as source code. The actual text and commands stored in an HTML file (including tags, comments, and scripts) that may not be visible when the page is viewed with a web browser.
Spam Any search engine marketing method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. Some search engines have written guidelines about what they consider to be spamming, but ultimately any activity a particular search engine deems harmful may be considered spam, whether or not there are published guidelines against it. Examples of spam include the creation of nonsensical doorway pages designed to please search engine algorithms rather than human visitors, or a heavy repetition of search terms on a page to increase keyword density. Also referred to as spamdexing.
Spider An automated software program that gathers pages from the Internet.
SSL Certificate An attachment to an electronic message used for security purposes. The most common use of a digital certificate is listed below. To verify that a user sending a message is who he or she claims to be To provide the receiver with the means to encode a reply An individual wishing to send an encrypted message applies for a digital certificate from a Certificate Authority (CA). The CA issues an encrypted digital certificate containing the applicants public key and a variety of other identification information. The CA makes its own public key readily available through print publicity or perhaps on the Internet. The recipient of an encrypted message uses the CAs public key to decode the digital certificate attached to the message, verifies it as issued by the CA, and then obtains the senders public key and identification information held within the certificate. With this information, the recipient can send an encrypted reply
State Variable The state variable tracks the U.S. state in which a visitor is located.
Status Code A status code, also known as an error code, is a 3-digit code number assigned to every request (hit) received by the server. Most valid hits will have a status code of 200 (ok). Page not found errors will generate a 404 error. Some commonly seen codes are in shown below in bold . 100 Continue 101 Switching Protocols 200 OK 201 Created 202 Accepted 203 Non-Authoritative Information 204 No Content 205 Reset Content 206 Partial Content 300 Multiple Choices 301 Moved Permanently 302 Moved Temporarily 303 See Other 304 Not Modified 305 Use Proxy 400 Bad Request 401 Authorization Required 402 Payment Required 403 Forbidden 404 Not Found 405 Method Not Allowed 406 Not Acceptable 407 Proxy Authentication Required 408 Request Time-Out 409 Conflict 410 Gone 411 Length Required 412 Precondition Failed 413 Request Entity Too Large 414 Request-URL Too Large 415 Unsupported Media Type 500 Server Error 501 Not Implemented 502 Bad Gateway 503 Out of Resources 504 Gateway Time-Out 505 HTTP Version not supported
Stickiness A websites capability to retain visitors, measured as number of pages visited per session and time spent on website.
stored custom search engine Search engine whose specifications are hosted by Google. Any search engine that is created through the wizard or uploaded in the control panel is called stored custom search engines. In contrast,linked custom search enginesare hosted in other websites.
Strong Password Security option in SiteCatalyst that prevents users from selecting passwords that are easily guessed. Enabling this option will prevent users from choosing simple passwords.
structured data format Specifications for tags that make data more meaningful to machines. Custom Search can read microformats,RDFa, and PageMaps. To learn more, seeCustomizing Result Snippets.
structured data Semantic metadata that describes the content of the webpage. They are text snippets embedded in the page to give information that might be more meaningful to machines. To learn more, seeCustomizing Result Snippets.
Submission The act to submitting a URL for inclusion into a search engines index. Unless done through paid inclusion, submission generally does not guarantee listing. In addition, submission does not help with rank improvement on crawler-based search engines unless search engine optimization efforts have been implemented. Submission can be done manually (i.e., you fill out an online form and submit) or automated, where a software program or online service may process the forms behind the scenes.
Suffix The last part of adomainthat can be used to identify the type of organization or location of a site.
Summary Report Present an executive overview of assorted conversion information. Each reporting section uses at least one Conversion Summary report, which presents a synopsis of the information contained in the other reports in that group. SiteCatalyst Conversion employs three distinct versions of the Conversion Summary report: Conversions & Averages, Most Improved and Item Summaries.
synonyms Variants of a query term. For example, cd could have the following related terms: certificate of deposit, fixed-income instrument, and fixed cashflow. To learn more, seeImproving User Queries For More Relevant Results.
T1 A dedicated Internet connection that supports data transfer rates of up to 1.54 megabits per second.
Tabular View SiteCatalyst report view that can help you view current performance for your site, performance trends or the portions that have had the greatest or least improved performance for any time period.
Tag Seepage tag.
Taguchi Metho Mathematical theory used in Multivariate Testing.
Target SiteCatalyst feature that enables you to see, graphically, how your site is performing based on set goals (or targets).
Task A Task is a log-processing event of any type programmed into the Scheduler. Tasks can be set to execute at virtually any frequency desired, but are generally set to run at a daily interval.
TCP/IP (Transmission Control Protocol/Internet Protocol) Represents the suite of communications protocols used to connect hosts to the Internet. TCP/IP is the de facto standard for transmitting data over networks. Even network operating systems with their own protocols, such as Netware, support TCP/IP.
Technical glitches Java script page tagging, which essentially notifies third party servers when web pages are rendered, is not properly aided in most low-end mobile phones making it difficult to identify the site visitors. Sometimes the mobile user may unknowingly disable these Java scripts thereby disabling identification. Similarly, HTTP cookies which are generally used for gathering visitor metrics are also not supported by all mobile handsets thus making it difficult to decipher visitor information. However, the latest smart phones are built with more capable features to enable accurate analytics.
Telnet A terminal emulation program for TCP/IP networks which runs on your computer and connects to servers on the network. The Internet is a large TCP/IP network. A telnet session is initiated as the user types in the host and the hosts port and enters a valid username and password. Once connected the telnet user can run commands as if he/she were physically at that server.
Term (Campaign Tracking) In the context of campaign tracking, term refers to the keyword(s) that a visitor types into a search engine. The UTM variable for term is utm_term. Term is one of the five campaign dimensions; the other four are source, medium, content, and campaign.
Text Ads Online advertisements that do not contain graphic images. Typically, they are just textual links to other web pages or web sites.
The customer requiremen Our web analytics customer wanted segmentation that was both specific and complex.
The customer requirement Our customer, a digital agency required a method by which they could easily publish online data, so that they can save themselves the trouble of sending reports to their customers in the form of Excel/PDF formats. With an online dashboard, their customers could log in and see the data whenever required.
Third-party cookie Hosted web analytics services track visitor behavior by inserting a small piece of tracking code onto each page of a site. Because the cookie is served by an analytics vendor rather than your own site, the cookie is considered third-party.
Third-party Cookies Third party cookies are left on your machine by a domain other than one that you are currently viewing. See Cookies.
Threshold The value of a metric above which an element is of interest. Typically, below a threshold, metrics do not correlate with real effects, and code elements below threshold usually do not require code to be reviewed or modified.
Time Offset Is the amount of time that a server logging in Greenwich Mean Time (GMT) needs to be adjusted to arrive at the correct local time for the site.
Time Slice In the ASI Segmentation Wizard, the Time Slice represents a clearly defined date range. The resulting segment will only contain data between the From and To dates.
Time spending pattern Users basically are inclined to spend more time browsing on their desktops or laptops rather than their fully loaded smart phone. This has more to do with the ergonomics. As mobile platforms are confined to various technical and physical limitations the behavior of users, while browsing, will be to use it shortly and timely and if they are in for some, time consuming activity, they would rather prefer to do it on their desktops which will strain them less.
Time Spent on Page SiteCatalyst report that displays the amount of time visitors spent on a certain page of the web site.
Time Spent on Site Sections SiteCatalyst report that displays the amount of time visitors spend in a certain section of the web site.
Time Spent per Visit SiteCatalyst report that reveals the length of time visitors spend viewing your site as a whole during each visit.
Time Zones This report shows you the time zones that your visitors are in. This report will help you understand how your visitor base is distributed and if you have a particular customer base in a specific time zone.
Top exit pages The pages from which the most people leave your site There you have it a basic analytics glossary to help you better understand the web traffic your site is getting. Hopefully this helps things make more sense to you, if I missed a term you dont understand, let me know in the comments.
Top landing pages This shows you which of your pages attract the most inbound traffic
Top Level Domains SiteCatalyst report that shows you the countries where your visitors have come from based on their originating domain.
Top-Level Domain A Top-Level Domain (TLD) is the last part of a URL or domain name. For instance, the TLD of google.com is .com, and the TLD of google.co.uk is .uk.
Total DATA SECURITY promise We have strict code and processes to make sure that your data is 100% safe. We sign a Non Disclosure Agreement with our clients and we have secured access systems for authorized personnel only. All our employees sign the Confidentiality Agreement. We have all other security features in place like: dedicated firewall, virus prevention, spam filtering, centralized server, and file system access policy based on user authentication.
Total Unique Visitor Sessions The total number of Sessions from identified Unique Visitors during the time period ( Date Range ) being analyzed.
trackDownloadLinks Variable SiteCatalyst variable that enables you to track links to downloadable files on your web site.
trackExternalLinks Variable SiteCatalyst variable that enables linkInternalFilters and linkExternalFilters to determine whether any link clicked is an exit link.
Tracking Code The Google Analytics tracking code is a small snippet of code that is inserted into the body of an HTML page. When the HTML page is loaded, the tracking code contacts the Google Analytics server and logs a pageview for that page, as well as captures information about the visit and non-identifying information about the visitor.
trackInlineStats Variable SiteCatalyst variable that determines whether ClickMap data is gathered or not.
trackYahooStores Plug-in to automatically track purchases through an integrated Yahoo Store. This plug-in will capture the products, revenue, units and orders on the final confirmation page.
Traffic Navigator SiteCatalyst page that displays the Traffic reports that are available to your given implementation.
Traffic sources This tells you how visitors get to your site, providing numbers for each of three methods;
Traffic Variable Custom Insight Traffic Variable (or prop) enables you to correlate custom data with specific traffic-related events. The prop variables are embedded in the SiteCatalyst code on each page of your website
Traffic On the web, traffic refers to the amount of data sent and received by visitors to a website.
Transaction Unique Customer URL Any process set by the Web site owner that begins with an order variable and ends with a success variable. This could mean a product purchase, newsletter signup or e-mail request for information after going through a preset process. A unique customer is registered when a person makes a purchase from your site for the first time within a specified period of time. In other words, while one person may buy from your site three times, this person would be recorded as one unique customer so you can tell exactly how many individual people are purchasing from your site. There are five different time frames SiteCatalyst uses to define unique customers: daily, weekly, monthly, quarterly and yearly. A daily unique customer may purchase from your site twice on February 7th, and then again on February 8th. This customer will register as two daily unique customers, because only the first purchase on the 7th and the purchase on the 8th would count as unique purchases for their respective days. This same standard is used to determine monthly and yearly unique customers for their respective time frames. It canbe helpful to ask the following question to see how SiteCatalyst determineswho is a unique customer: How many different people purchased from mysite during this time period? NOTE: The sum of all daily unique customers isnot equal to the total monthly unique customers for that month. This isbecause a customer who purchases twice in a given month will count as twodaily unique customers one for each day they purchased but only as asingle monthly unique customer. The same relationship holds true for monthlyunique customers and yearly unique customers. The method used to give anaddress to documents and other resources on the World Wide Web. The firstpart of a URL indicates what protocol to use, and the second part specifiesthe IP address or the domain name where the resource is located. Forexample, the first section of the URL http://www.Omniture.com specifies thatthe Web page that should be fetched using the HTTP protocol. The secondsection directs the main page in the Omniture domain to be retrieved.
transliteration Transcription of words in English alphabet into another writing system. Transliteration converts words you enter in English into their phonetic equivalents in another script, such as Arabic or Hindi.
Trending Report view that gives you an opportunity to view report trends over a given period of time in order to identify data patterns.
True INSIGHTS for real challenges Growing companies do not need more data; they need answers and solutions to their problems. We have moved far above the traditional reporting format. We offer deep implementable insights for optimization of all online marketing initiatives of our clients. Our clients have been able to define and achieve their digital marketing objectives and drive competitive advantage.
True Real-time reporting Sawmill can be configured to provide true real-time reportingup-to-the-second reporting on the current contents of your log files. There is no need for explicit database refreshes, and no need to wait for the log data to finish loading into the database before viewing reports from the latest data.
TSV file Tab Separated Value file, a plain-text file that includes lines of fields (strings of characters) that are separated from each other by single tab stops. You can use a simple text editor or a spreadsheet editor to create and edit a TSV file. Just save the text file with the file extension .tsv (for example, cse_bicycles.tsv).
UI User interface. See also Graphical User Interface
Understanding the Different Types of Visitor People come to your site for different reasons and at different stages of the purchase process. You need to understand this and ensure your site caters for each if you want to maximise online sales. Different Types of Website Visitor
Undivided FOCUS on web analytics Our core area is web analytics and that is what we specialize in. Over the years, we have gained vast knowledge and insights in various analytics technologies and techniques. With hundreds of websites under our constant purview, we evolve continuously with the new challenges that crop up daily in the online analytics world. Our certified experts can work on all major web analytics tools and make the most of their latent features.
Unique Customer Identifies the number of different people that make purchases from your site during different time frames. There are five different Unique Customers Reports daily, weekly, monthly, quarterly, and yearly.
Unique IP Addresses The number of unique IP addresses that visited the site in question during the given time frame. This is not to be confused with unique users. However, the count of unique IP addresses can serve as a lower bound for the number of unique users. IP addresses normally provide a fairly low count for unique users due to the fact that most mega proxies (AOL, MSN, ect) mask all of their users behind a single IP address and therefore appear as one user.
Unique Users An unduplicated count of all individually identified machines that made a visit to a selected domain during a given analysis period.
Unique Visitor Session A Unique Visitor Session is a quantity of visitor interaction with a website for which the visitor can be tracked and declared with a high degree of confidence as being unique for the time period being analyzed.
Unique Visitor Unique visitors represent the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A unique visitor is determined with cookies.
Unique Visitors Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.
UNIX is a computer operating system originally developed in the 1960s and 1970s by a group of AT&T Bell Labs employees including Ken Thompson, Dennis Ritchie, and Douglas McIlroy.
Untraceable Session A period of visitor interaction with a website for which the visitor cannot necessarily be distinguished as unique or not.
Untrackable Session A period of visitor interaction with a website for which the visitor cannot necessarily be distinguished as being unique.
URL pattern A group of URLs that match a given pattern. For example,*.google.com/is a pattern for all subdomains (such ascode.google.comandimages.google.com) under google.com . To learn more, see theCustom Search Help Center.
URL Uniform Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.googleanalytics.com/support/platforms.html is the URL that defines the use of HTTP to access the web page platforms.html in the /support/ directory on the Google Analytics website. URLs typically have four parts: protocol type (HTTP), host domain name (www.googleanalytics.com), directory path (/support/), and file name (platforms.html).
Usability Testing Usability-testing is the measurement of how well a website aligns with the behaviours of online users, enabling them to complete their tasks efficiently, effectively, and satisfactorily.
Usenet A worldwide bulletin board system with over 14,000 newsgroups.
usePlugins Variable Determines if the doPlugins function is run or not.
User Agent A user agent is a generic term for any program used for accessing a website. This includes browsers (such as Internet Explorer or Netscape), robots and spiders, and any other software program that acts as an agent for a someone or something seeking information from a website.
User Session A period of activity (all hits) for one user of a website. A unique user is determined by the IP address or cookie. Typically, a user session is terminated when a user is inactive for more than 30 minutes. See alsovisit.
User A person who accesses a website; a user might be responsible for multiple visits to the site over a period of time, or make multiple visits during one session.
Username A Username is name used to gain access to a computer system. Usernames, and usually passwords, are required in multi-user systems. In most such systems, users can choose their own usernames and passwords.
UV Unique Visitors refers to a measure captured by some web analytics solutions that track the interaction a single user has with a website over time.
Variable Truncation Often refers to the shortening of a variable or an image request. If the number of characters in a variable or image request exceed the allowed number of characters, the characters exceeding the limit will be automatically removed, or truncated.
Variable Variables are contained in both the SiteCatalyst Code to Paste and the JavaScript file. Their primary purpose is to send values to SiteCatalyst and to control JavaScript execution.
Vendor An organization that sells technology and/or services to another organization.
Very Fast Since Sawmill generates a new report every time you click the mouse, it has been heavily optimized for speed. Most pages load in less than five seconds, so you wont be waiting for your statistics. There is no limit to the amount of data Sawmill can analyze, and even really huge datasets (gigabytes of log data) can be browsed in real time. Sawmill uses multiple levels of caching to ensure that once something has been computed, it will re-use the computation when possible, for highest performance.
View Total The View Total is the tally of items currently shown in the report. This total does not include items that are not shown. For example, if the report in question is showing 10 items out of 45, the View Total number represents the total for only the 10 items shown. Below the View Total listing is the Total, which represents the tally of all items in this report for this Date Range .
Viral Marketing Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the messages visibility and effect.
Visibility time The time a single page (or a blog, banner) is viewed.
Visit Depth The depth to which customers to your site browse. For example, if a customer views three pages on your site before making a purchase, that visit depth would be three.
Visit Length See Time Spent per Visit
Visit A page request or a series of page requests by a visitor to a given domain. If, after the initial page request occurs and 30 minutes elapses without a subsequent page request, the visit session is closed. A new visit session is opened upon the next page request to the given domain.
Visit-based Cookies The visit-based (or session) cookie is a type of persistent cookie, but it offers an additional level of security over the basic persistent cookie because the visit-based cookie is deleted when your session ends.
Visitor / Unique Visitor / Unique User The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitors computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors. Increasingly visitors are uniquely identified by Flash LSOs (Long Storage Objects), which are less susceptible to privacy enforcement. % Exit:The percentage of users who exit from a page. - end official glossary- There are some bits of jargon outside the more official terms that you may encounter and find handy to know
Visitor Detail SiteCatalyst report that shows visitor information for the last visitors to your site. Each visitor is defined by IP address. Information collected for each visitor is presented in an easy to read table with detail for five visitors listed on each page.
Visitor Numbe SiteCatalyst report that helps you gauge visitor loyalty by tracking the number of times each visitor visits your site. During your selected time period, you can see whether more of the visits were from visitors that came to your site for the first time or the 20th time.
Visitor Retention See Return Visits
Visitor Segmentation The process of segregating and studying visitors based on various behavior patterns.
Visitor Session A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website. The definition of a Session varies depending on the type of visitor tracking employed.
Visitor Sessions Visitor Sessions represents the number of times individual users visited your website over the course of a specified time period. This is a sum of First-time, Returning, and Unknown Sessions.
Visitor Similar to unique visitor, visitor refers to an individual that visits a website. A visitor or unique visitor can have multiple visits.
visitorNamespace Variable This variable is used to identify the domain with which cookies are set.
Visitors Total Visitors is the number of Total Unique Visitors plus the number of Untrackable IP-based Visitors, which represents all individual visitors to your website over the course of a specified time period.
visitorSampling Variable visitorSampling is the percentage of visitors to your site that are tracked via SiteCatalyst. If you would like to track 10% of the visitors to your site, just set visitorSampling to 10.
visitorSamplingGroup Variable visitorSamplingGroup is an optional variable used to determine the sampling group being tested by SiteCatalyst.
Visits Measures the number of people who come to your site. Generally measured within a 30 minute time span from the first visit, so if a visitor visits your site, goes away and comes back 35 minutes later and clicks around, his activity would be considered 2 visits.
Visits/Sessions A series of hits and page views from one particular IP address. A session has a timeout period, i.e. if there are no hits for a particular time period (usually 30 mts), the next hit is considered as the next session.
VISTA VISTA is an acronym for Visitor Identification, Segmentation, and Transformation Architecture. This proprietary Omniture technology uses VISTA rules to create real-time segmentation of all online data.
VOD Video on Demand
W3C The W3C, or World Wide Web Consortium, is a standards body dedicated to ensuring interoperability between all the varied system and network types that comprise the World Wide Web part of the Internet. The W3C log format is commonly used by several web server software systems, such as Microsoft IIS. For more information, see the W3C website .
Warehouse Seedata warehouse.
Web 2.0 The use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.
Web Analysis Data The data collected from your web site or web application in order to study user activities and accomplish three tasks: 1) to understand how well the site fulfills its objectives and meets business and user requirements, 2) to seek ways to optimize it to become more usable, relevant, and efficient, and 3) to maximize the return on investment.
Web Analytics Association Site for the only industry association related to web analytics. Lists jobs, articles and more.
Web Analytics Consulting conversion rate improvement, persuasive architecture, development of internal analytics processes. I have been providing bespoke web analytics solutions for websites large and small since 2000. During this time I have developed a unique expertise in their use. I can use my understanding of web analytics to improve your online performance. Or I can help your organisation develop its own web analytics capabilities.
Web Analytics Demystified Home of the Web Analytics Demystified book, this site has evolved into a source for other Web Analytics information. Eric Peterson is a leading author, speaker and industry representative for the Web Analytics community.
Web Analytics Development If youre running your own dynamic web system, using tools like Microsoft Content Management Server, Macromedia Cold Fusion, or even CICS/Web, chances are your best web analytics solution will be to create your own web analytics system within the framework of your existing architecture. However (as I have discovered the hard way), database and processing structures for web analytics are not self-evident. I can provide your staff with the expertise they will need to create a successful web analytics system one which meets your managerial requirements and which offers suitable performance. Avoid lengthy project delays get the benefit of guidance from someone whos been there before.
Web Analytics Knowledge Complete resource site for all things related to web analytics. Includes web analytics dictionary, articles, discussions, job listings, web analytic product reviews and more.
Web analytics is the measurement, collection, analysis and reporting ofinternet datafor purposes of understanding and optimizing web usage.[1] Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. There are two categories of web analytics;off-siteandon-siteweb analytics.Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a websitespotentialaudience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.On-site web analytics measure a visitors journey onceon your website. This includes its drivers and conversions; for example, whichlanding pagesencourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared againstkey performance indicatorsfor performance, and used to improve a web site or marketing campaigns audience response.Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
Web Analytics The measurement of data as it relates to an Internet site, including the behavior of visitors, the amount of traffic, the conversion rates, web server performance, user experience, and other information in order to understand and proof of results and continually improve the results of a site towards a set of objectives.
Web Beacon A web beacon, also known as a clear.gif, is a transparent graphic image, no larger than 11 pixel, usually placed on a web site or in an email to track visitor behavior. SiteCatalysts web beacon points to a server, known as 2o7.net, to retrieve the image. The image, when loaded into the users browser, loads JavaScript code that performs several functions, one of which is to check for a cookie. If a cookie is not loaded, it loads one on the browser. If the user does not have cookies enabled, a web beacon will not be able to track the users activity. The web beacon for a non-cookied user will account for an anonymous visit, but the users unique information will not be recorded. The JavaScript code also collects variables (particular to the selected web site) from the code and sends them back to SiteCatalyst.
Web Elements Google product that lets you copy and paste code for displaying Google products, such as Custom Search and Google Calendar onto your own website. To learn more and see which Google products have a Web Element, see theWeb Elementssite.
Web server logfile analysis Web servers record some of their transactions in a logfile. It was soon realized that these logfiles could be read by a program to provide data on the popularity of the website. Thus aroseweb log analysis software. In the early 1990s, web site statistics consisted primarily of counting the number of client requests (orhits) made to the web server. This was a reasonable method initially, since each web site often consisted of a single HTML file. However, with the introduction of images in HTML, and web sites that spanned multiple HTML files, this count became less useful. The first true commercial Log Analyzer was released by IPRO in 1994[2]. Two units of measure were introduced in the mid 1990s to gauge more accurately the amount of human activity on web servers. These werepage viewsandvisits(orsessions). Apage viewwas defined as a request made to the web server for a page, as opposed to a graphic, while avisitwas defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather rudimentary.The emergence ofsearch engine spidersand robots in the late 1990s, along withweb proxiesanddynamically assigned IP addressesfor large companies andISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits bycookies, and by ignoring requests from known spiders.The extensive use ofweb cachesalso presented a problem for logfile analysis. If a person revisits a page, the second request will often be retrieved from the browsers cache, and so no request will be received by the web server. This means that the persons path through the site is lost. Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor to the website.
Web Server This is a vague term whose meaning must be determined by the context in which its used. It will mean one of two things: The physical computer that acts as a server. This is a computer just like any other. It is called a server because its main function is to deliver web pages. Often there is nothing particularly special about a servers hardware, its only a server because of the software.
WebResults The free monthly newsletter from Webtrends. (Note: You cansubscribeto receive it every month.)
Website URL A Website URL is the complete address to a website. For example, the complete URL to stratigent.com is http://www.capitalsal.com/.
Weekly Unique Visitor The number of unduplicated (counted only once) visitors to your website over the course of a single week.
What if A type of analysis that allows an end-user to pose hypothetical situations against their data to model or predict outcomes.
White Papers Technical documents used primarily to generate leads for business-to-business technology companies. The technical papers typically include industry research, statistics and deep technical information. Download Anvils SEO White Paper for an example of how its done correctly.
WIN Partner The Webtrends Insight Network is a select group of leading interactive agencies, marketing consultants and web analytics experts worldwide that work with customers to maximize the success of their online initiatives through the use of Webtrends solutions.
WML : Website META Language, a free, extensible off-line HTML generation toolkit for UNIX, distributed under the GNU General Public License (GPL v2).
Works With A Variety Of Platforms Sawmill runs on all major platforms. There are currently pre-built versions for the following platforms: Window (x86 or x64) Linux (x86 or x64) Solaris (SPARC, x86, or x64) FreeBSD (x86) OpenBSD (x86) Source code is also available (obfuscated), soSawmill can be compiled and run on any system with a C++ compiler. If you are interested in seeing Sawmill on any other platforms, send mail to sawmill@flowerfire.com.
World Wide Web Also called the web, this is a global information space which people can communicate via computers connected to theInternet. Some people use internet and the web interchangeably, even though the web is a service that operates over the internet.
XML Feeds A form of paid inclusion where a search engine is fed information about pages via XML, rather than gathering that information through crawling actual pages. Marketers can pay to have their pages included in a spider based search index either annually per URL or on a CPC basis based on an XML document representing each page on the client site. New media types are being introduced into paid inclusion, including graphics, video, audio, and rich media. These feeds are commonly used for Shopping Feeds.
XML : Extensible Markup Language is a World Wide Web Consortium (W3C) recommended general-purpose markup language for creating special-purpose markup languages, capable of describing many different kinds of data.
Yearly Unique Visitor The number of unduplicated (counted only once) visitors to your website over the course of a single year.
Yellow Dog Linux Yellow Dog Linux is variant of Red Hat Linux designed for Power PC CPU architectures, such as those sold by Apple and IBM.
Your Website’s Greatest Asset – Your Contact Form A poorly designed and managed contact form on your site can cost you big. Find out how to maximize its value. Improving your Contact Form Performance
YOY Year over Year is a means of comparing data from one year to the next. For example, to compare online holiday retail revenue from last year to this year.
YSM Yahoo! Search Marketing
Zero Latency Latency is a time delay between the moment something is started, and the moment one of the effects of that event begins. When there is no time lapse between the event and the effect, its called zero latency. In analytics, this term is used to describe instantaneous receipt of data and the ability to analyze and act on that data.
Zero-page Visit A visit that included no page views. This is possible if a visit consisted of at least one request for a non-page file (such as a graphic) but no page files (such as .htm, .asp, .jsp, or .cfm.)
Zeus Zeus is a commercial web server software application that competes with Apache, Microsoft IIS, and iPlanet web server software systems.
zip Variable The zip variable tracks the U.S. zip code in which a visitor is located.

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