Setting Goals, Planning and Executing

Setting Goals

The Goals depend on 2 main factors:

Metrics should cover the customer life-cycle stages, look at how a user interacts with the product/service, from finding the product all the way to buying something (depending on type of business) and create a funnel that looks at each of the stages, typically: acquisition > activation > retention (and churn) > revenue.

Setting Goals

Reference: Lean Analytics


Given the goals it is then needed to make a plan on what are the individuals steps needed, how others contribute, etc…




Objectives and Key Results

Why ? - Focus: What do we do and what do we not do as a company? - Alignment: How do we make sure the entire company focuses on what matters most? - Acceleration: Is your team really reaching its potential?


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