AB testing tools in the Future

A view on AB testing tools of the future.

How it works:

  1. You plugin the AB testing tool to your application and say: optimize page A, on the measurable goal X (for example downloads).
  2. The tool by itself: creates new UI variation -> tests it -> analyses results -> makes it default -> creates new UI variation -> tests it -> etc… This goes ad eternum… Much like natural evolution, keeps experimenting/mutating, until it finds the UI that works best for the defined goals.


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